Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023
365 Retail
FEBRUARY 10, 2023
Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.
Let's personalize your content