Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. Digital channels are alive with opportunities to dazzle consumers.

Events 277

Events Omnichannel Retail Workshop 277

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 425

eCommerce Management BigCommerce Merchant Services 425

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Forrester eCommerce

AUGUST 20, 2020

Put simply, the future business buyer will look more and more like a consumer. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Retailers can combat this by providing customers with focused insights during the decision-making process.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Cultivating KOCs (key opinion consumers, a.k.a. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

APRIL 10, 2025

Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships. consumers who say they will pay more based on an important value, nearly a quarter are spending more than they were six months ago. Resonate data shows that of the 54 million U.S.

Consumer 147

Consumer Social Media Retail Marketing 147

Groove

NOVEMBER 19, 2024

Jason predicts the future of commerce will blend entertainment and curation, fostering deeper connections with customers. His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Retail TouchPoints

DECEMBER 31, 2024

The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. With the growth in ecommerce and higher consumer expectations for convenience, it is essential for retailers to make returns processes as efficient as outbound fulfillment.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary. It’s usable by everyday consumers, and that’s what makes it powerful.”

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

JANUARY 9, 2025

While a lot of AI use cases exist today both in the back end and in customer-facing applications there are still many companies that are waiting to achieve ROI on their AI investments. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

OCTOBER 11, 2024

It’s almost always the first to embrace new waves of innovation, test and deploy new technologies, and integrate them into their businesses to create new, dynamic experiences to benefit customers, employees and ultimately — ROI. Vision AI is becoming more central to creating that retail experience consumers desire.

Technology 295

Technology Omnichannel Operations Shipping Costs 295

Retail TouchPoints

DECEMBER 16, 2024

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. Retail TouchPoints (RTP): What are the key things Tractor Supplys core customers expect online and in stores?

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

NOVEMBER 22, 2024

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. To maximize holiday sales, joining established external loyalty programs can be a strategic move for retailers.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 279

Merchant Services Apparel Mobile Jewelry 279

Groove

JANUARY 13, 2025

With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences. Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

FEBRUARY 10, 2025

To meet the evolving needs of consumers worldwide, both now and in the future, we are investing in our operations, said Weinberg. China and Europe, delivering an exceptional customer experience through our direct-to-consumer channel and increasing our points of sale through our valuable retail partnerships.

Point of Sale 297

Point of Sale Operations Customer Experience Channel 297

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Fashion Retail 147

Retail TouchPoints

JANUARY 15, 2025

Consumers now prefer digital payment options, with cash usage declining in all major economies. If a retailer is unable to accept a digital payment, the customer gets a dreadful user experience; it can result in revenue loss, customer dissatisfaction, damage to brand reputation and potentially regulatory intervention.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. Multimodal AI will unlock new insights and value.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. For its part, Shein gains credibility as the China-based company faces continued scrutiny from U.S. ” . ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

DECEMBER 6, 2024

The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends. Allison Peterson: Our strategy began with the insight that Gen Z consumers, who weve been talking about for a long time, are now beginning their parenting journeys. Can you share some examples of what that entails?

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

OCTOBER 24, 2024

Where customers used to move through an orderly progression of steps before making a purchase in stores, they now jump in and out of various stages of “awareness” and “consideration,” seemingly at random, throughout their digital day. How do you optimize that experience for the customer, but at the same time unlock value?

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

FEBRUARY 5, 2025

But retail organizations are gathering more data about their customers their behaviors, preferences and expectations than ever before, which can help guide retailers as they seek to improve the customer journey. Their primary intent is to get products in front of customers to drive sales.

Merchant Services 269

Merchant Services Arts Games Retail 269

Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 278

Customer Marketing Hobbies Channel 278

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Personalization is a top priority at Macy’s, all the way up to our CEO,” said Bennett Fox-Glassman, SVP of Customer Journey at Macy’s in an interview with Retail TouchPoints.

Customer 274

Customer Multi-channel Omnichannel Channel 274

Retail TouchPoints

OCTOBER 31, 2024

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. Andrea Iyamah , Bronx and Banco , Hemant and Nandita , Maria Lucia Hohan and Rococo Sand.

Games 278

Games Fashion Mobile Accessories 278

Retail TouchPoints

JANUARY 21, 2025

The launch of WHSmith North America Media Network represents an exciting new chapter for WHSmith North America on our ongoing journey to create more exciting and engaging retail experiences for consumers in travel , said Toby Keir, CEO of WHSmith North America in a statement. We have a unique position in the market versus other retailers.

Travel 299

Travel Retail Leisure Omnichannel 299

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313