Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 239

Consumer Customer Loyalty Customer Experience Recommendation 239

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 268

Webinar Consumer Payments Marketing 268

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 260

Customer Data Customer White Paper Technology 260

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 220

Webinar Consumer Marketing Consumer Goods 220

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. True omnichannel expertise means sharing customer data across online and offline touch points.

Events 252

Events Omnichannel Retail Workshop 252

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Cultivating KOCs (key opinion consumers, a.k.a.

Social Media 259

Social Media Beauty and Health Payment Services Consumer 259

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

Omnichannel 315

Omnichannel Multichannel Multi-channel Customer Retention 315

Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 196

Customer Data Customer Omnichannel Electronics 196

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 236

Small Business Retail Retail eCommerce Social Media 236

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. To learn more about retail media, check out our full guide here.

PayPal 258

PayPal Merchant Services Payment Services Consumer 258

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 291

Multi-channel Games Retail Social Media 291

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store.

Omnichannel 301

Omnichannel Social Media Channel Mobile 301

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences.

Small Business Retail 246

Small Business Retail Banking Retail Travel 246

Retail TouchPoints

JANUARY 27, 2021

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated.

Retail 274

Retail Social Media Channel Multichannel 274

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. Far from it.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s s Chief Digital Officer: “We don’t give our consumer just one thing — we learn from our community and then we bring on new superpowers that they want,” Chopra said in an interview with Retail TouchPoints.

Customer Experience 296

Customer Experience Customer Data Consumer eCommerce 296

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

AUGUST 3, 2022

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. Harness Data to Gauge Opportunities and Nuances . Cross-channel attribution is becoming more difficult as shopping patterns become more sporadic. Consumers are used to shopping from the comfort of their homes.

Jewelry 292

Jewelry Food and Beverages Omnichannel Channel 292

Retail TouchPoints

AUGUST 30, 2023

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. based survey conducted by Dynata.

Customer Loyalty 257

Customer Loyalty Retail Shipping Costs Financial Services 257

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Cross-Channel Orchestrations. Customer Insights.

BigCommerce 279

BigCommerce Customer Data Social Media eCommerce 279

Retail TouchPoints

APRIL 20, 2022

Together, Temeka and CS Hudson provide end-to-end support as Cookies and Dr. Greenthumb’s strive to reach their growth goals and immerse consumers in their brand stories. He added: “On social media customers get to see product, marketing and lifestyle influence, which draw customers to their physical stores.

Retail 353

Retail Social Media Technology Events 353

Optimizely

MAY 15, 2018

As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Advertising on social media is a must, but which channel should you choose and how should you format these posts? Your customers are on Amazon. consumers are using online marketplaces. 1:45 PM – 2:15 PM. 97% of U.S.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

SEPTEMBER 14, 2022

The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. How Can I Leverage First-Party Data?

Retail 281

Retail Social Media Presentation Customer Loyalty 281

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 263

Customer Marketing Hobbies Channel 263

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. On top of that, many of the most time-consuming campaign processes can be automated with an email marketing service. That’s earning $38 for every dollar spent.

Marketing 362

Marketing Multi-channel B2B Management 362

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 239

B2C Marketing Technology Customer Data 239

Retail TouchPoints

APRIL 5, 2024

consumers shop online, according to 2022 statistics ; 79% of shoppers shop at least once per month, with 22% doing so once a week, 27% once every two weeks and 29% once per month. iGaming companies have built this granular data from the high level of communication that they enjoy with their customers. Contrast that to retail.

Retail 300

Retail Games Multi-channel Leisure 300

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 244

Retail Social Media Consumer Channel 244

Retail TouchPoints

AUGUST 8, 2024

Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You In many ways this is a win-win for both consumers and brands, but consumers don’t always understand the full implications of each value exchange they take part in.

Retail 279

Retail Payment Services Consumer Payments 279

Retail TouchPoints

NOVEMBER 23, 2021

Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the fashion vertical or Target and Walmart in the CPG space for the majority of sales, brands across the board were wary of entertaining direct-to-consumer initiatives (DTC) that might disrupt their wholesale business. Establish rigor in your data collection process.

Retail 271

Retail Mobile Consumer Omnichannel 271

Retail TouchPoints

DECEMBER 8, 2022

But Bodkins noted that interest in NA products is growing globally, and Boisson’s highly curated digital platform makes it easier for consumers to browse and buy from more than 125 NA brand options. That way, when consumers start to realize NA should be included in their lives, they come to us. It’s a fiercely personal thing.” .

Food and Beverages 264

Food and Beverages Fulfillment Shipping Costs eCommerce 264