Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

Customer Loyalty 230

Customer Loyalty Customer Retail Financial Services 230

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6%

Consumer 277

Consumer Retail Merchant Services Document 277

Retail TouchPoints

JUNE 2, 2022

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Build a Loyal and Lasting Community.

Customer Loyalty 255

Customer Loyalty Customer Events Consumer 255

Omnisend

MARCH 18, 2019

The average US millennial spends more than eleven hours a day consuming media. As a result, there are more and more digital spaces becoming vital sales channels. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.

Customer Loyalty 167

Customer Loyalty Customer eCommerce Marketing Channel 167

Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. Making them feel exclusive and valued goes a long way in building and maintaining customer loyalty.

Consumer 239

Consumer Customer Loyalty Customer Experience Recommendation 239

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

BigCommerce

JUNE 13, 2017

It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility). Growing your customer lifetime value and building long term customer loyalty takes time, though. Get S Loyalty Now to Increase Your LTV.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Omnisend

MARCH 22, 2023

There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness. All of which helps to leave a strong, lasting impression and build brand loyalty.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Retail TouchPoints

AUGUST 30, 2023

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. based survey conducted by Dynata. But what’s happening in retail specifically?

Customer Loyalty 257

Customer Loyalty Retail Shipping Costs Financial Services 257

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 255

Consumer Merchant Services Social Media Technology 255

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 259

Consumer Supplies Fulfillment Technology 259

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales. Amazon’s private label strategy isn’t unlike other retailers.

Consumer 301

Consumer Shipping Costs Fashion Presentation 301

Retail TouchPoints

FEBRUARY 1, 2022

Ken Hughes has become a fixture on the retail speaker circuit thanks to his in-depth research on consumer behaviors. He is a consumer behavioralist, after all. Here he offers insight into his work as a consumer behavioralist, how the pandemic has shaped his work and why he has decided to dig into this overlooked “digital divide.”

Consumer 225

Consumer Travel Social Media Retail 225

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 295

eCommerce Social Media White Paper Seminar 295

Retail TouchPoints

APRIL 14, 2021

Christian Selchau-Hansen, CEO and Co-Founder at Formation.ai, works with leading retailers and large brands like United Airlines and Starbucks by implementing individualized and automated customer loyalty offers. . RTP: How have consumers’ expectations of offers and rewards changed from pre-pandemic to now?

Customer Loyalty 147

Customer Loyalty Customer Channel Consumer 147

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

MARCH 26, 2021

For example, customers can create unique colorways for a pair of sneakers or add personalized text. Allowing consumers to customize their orders creates apersonalized retail customer experience and ultimately delights customers as they get to design products that suit their needs.

Customer Experience 306

Customer Experience Technology Customer Fulfillment 306

Retail TouchPoints

MAY 20, 2022

“This deployment is an important and inevitable next step in connecting the consumer’s ecommerce activity with a totally new, digitally driven in-store shopping experience,” said Shariq Siddiqui, Co-founder and CEO of Veeve in a statement. Working with Albertsons Cos.,

Shopping Carts 302

Shopping Carts Customer Loyalty Technology Mobile 302

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 301

Retail Customer Loyalty Games Reference 301

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 221

Consumer Gifts Customer Experience Multi-channel 221

Kissmetrics

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

JULY 19, 2024

Beyond the consumer risk, there is the retailer brand risk. If a brand is spoofed in a robocall or robotext and the consumer is defrauded, consumer perception of that brand suffers greatly. Prevent Failed Outbound CX from Creating Failed Inbound 88% of companies prioritize customer experience in their contact centers.

Payment Services 231

Payment Services Operations Retail Customer Experience 231

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them.

Omnichannel 255

Omnichannel Customer Loyalty B2C B2B 255

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 285

Customer Loyalty Shipping Costs Technology Supplies 285

Kissmetrics

OCTOBER 24, 2017

Despite industry misconceptions, customer engagement isn’t a random phenomenon. Consumers don’t land on your website out of thin air. Some consumers possess an actual problem and think your product can offer a solution. These location origins will help your team develop a customer path that fits their interests and needs.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

Retail TouchPoints

JANUARY 11, 2023

Recent data from ActiveCampaign revealed brands that run “shops” on social platforms are attracting more customers, with 59% of all consumers (and 76% of Gen Z) saying they’ve discovered new brands this way. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 269

Social Media Multi-channel Customer Loyalty Shopify 269

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Competitive pricing.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Retail TouchPoints

JULY 8, 2022

Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. Giving consumers a positive BNPL experience includes offering high approval rates, transparent terms and attractive rates.

Merchant Services 252

Merchant Services Payment Services Payments Point of Sale 252

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

Shipping Costs 289

Shipping Costs Gifts Fulfillment Consumer 289

Retail TouchPoints

FEBRUARY 1, 2021

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. Retailers will invest in back-end systems to ensure a seamless experience and holistic customer view. Voice commerce.

Customer Experience 297

Customer Experience Customer Omnichannel Social Media 297

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

Customer Experience 265

Customer Experience Payment Services Improvements Customer 265

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success.

Merchant Services 254

Merchant Services Retail Payments Gifts 254

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. According to The Small Business Blog , emails are an effective marketing channel because most U.S. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146