Retail TouchPoints

AUGUST 24, 2022

Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

Accessories 224

Accessories Apparel Subscription Channel 224

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 98

Consumer Shipping Costs eCommerce Shipping 98

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 97

Consumer Shipping Costs eCommerce Shipping 97

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. Reis: The consumer continues to look for very special deals, obviously.

Shipping Costs 232

Shipping Costs Customer Multi-channel Consumer 232

Retail TouchPoints

AUGUST 11, 2022

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. Lesson 3: Understand and Engage Your Consumer. What channels do they use?

Omnichannel 251

Omnichannel Social Media Arts Channel 251

Retail TouchPoints

FEBRUARY 9, 2024

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. In fact, it’s now central to how Stitch Fix shows up for customers across channels. Our teams are focused on how to bring some of these big themes to life,” Choy said.

Merchant Services 241

Merchant Services Arts Fashion Consumer 241

Groove

AUGUST 8, 2024

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets.

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195

Retail TouchPoints

NOVEMBER 16, 2022

in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. Peloton’s entry on Amazon U.S.

Sporting Goods 167

Sporting Goods Accessories eCommerce Shipping 167

ESW

SEPTEMBER 12, 2023

And along the way, these new consumers are disrupting the industry. Many brands now offer gender-neutral options alongside their traditional offerings, recognising the need to adapt to changing consumer preferences and values. Young shoppers consider wellness to be more than skincare and exercise.

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

Retail TouchPoints

JUNE 2, 2022

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Community doesn’t happen by accident.

Customer Loyalty 243

Customer Loyalty Customer Events Consumer 243

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 318

Social Media Retail Games Consumer 318

Retail TouchPoints

FEBRUARY 8, 2023

So how can a supermarket exercise better control over the appearance of its shelves to achieve the greatest overall visual impact? billion in volume over the previous year and store brands accounted for $199 billion worth of dollar sales across all the major retail channels, an all-time record.

Workshop 245

Workshop Consumer Presentation Retail 245

Retail TouchPoints

NOVEMBER 5, 2021

Consumers are increasingly exploring and discovering things they love in social environments and they’re looking for faster, more convenient ways to shop and real-time engagement with the brands they love ,” said Jay Altschuler, VP of Media Transformation at Petco in an interview with Retail TouchPoints. lift in ad recall, a 5.9%

Events 273

Events Social Media Fashion Consumer 273

Bamboo Rose

OCTOBER 20, 2021

The past 18 months, for many retailers, have been an exercise in attempting to build a plane while flying it. The retail landscape is fraught with supply chain disruption and changes in consumer buying behavior that directly impact the profitability of traditional business models.

Supplies 26

Supplies Channel Consumer Retail 26

Kissmetrics

JANUARY 26, 2021

This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel. Starting a Discord Channel. Channels are similar to what you’d see in a regular forum and provide a space to talk about a specific subject. You can choose either a voice or a text channel.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. This is a top-down exercise requiring senior buy-in. Reimagining CRM.

Retail 146

Retail Specialty Retailers Customer Loyalty Customer Experience 146

Retail TouchPoints

APRIL 29, 2024

They offer the chance to deliver a better mobile experience, more deeply engage with customers and a touch point through which to gather additional intel on consumers’ behavior and preferences. Brand apps are a tough needle to thread. There is no substitute for walking into a store and feeling a garment.”

Customer 219

Customer POS Download Payment Services 219

Retail TouchPoints

DECEMBER 14, 2021

This exercise is a critical foundation to the experience design phase. The story should come alive as authentically in the world of social media channels as it does in real life. Principle 5: Activate digital and in-store experiential consumer programs. Key Principles of Social Experiential Design. Michelle M.

Social Media 308

Social Media Events Marketing Document 308

Retail TouchPoints

OCTOBER 24, 2022

If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Different channels are better for driving retail versus direct response. Are you trying to move units at retail or drive traffic to a website?

Retail 183

Retail Beauty and Health Subscription Games 183

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. These gave Kerrits the advanced analytics and segmentation tools she needed to react to the volatile market forces and shifting consumer sentiments that shaped the year.

Shipping Costs 233

Shipping Costs Shopify Events Outdoor 233

365 Retail

AUGUST 21, 2024

We have found that best-in-class companies run scenario planning exercises that leverage advanced forecasting tools to anticipate the impact of every offer before the promotion is launched. The post Five Actions to Break Your Promo Routine and Launch More Effective Promotions appeared first on Retail News and Events.

Technology 97

Technology Improvements Information Consumer 97

RTP blog

NOVEMBER 29, 2019

That means more people crowding your web site and other shopping channels on an average day to get orders in before the mid-December shipping deadline. Retailers selling on these channels will need to consider the potential impact of edge sales on IT stability. If that node goes down, the whole web site could also be out of commission.

eCommerce 195

eCommerce eCommerce Marketing Shipping Costs Social Media 195

Groove

AUGUST 22, 2022

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

Optimizely

FEBRUARY 28, 2020

With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. It shows up most often on their social media channels, as users frequently (and without being prompted!) This makes for a seamless customer experience, regardless of which channel you’re seeing the brand on.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

ChannelAdvisor

SEPTEMBER 28, 2023

This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online sales doubled during the week of last year’s event. Consumers shop Amazon sales specifically for deals, so be sure to offer multiple ways to save, whether Prime-exclusive discounts, coupons or promotions (e.g., Prep other channels.

eCommerce 59

eCommerce Events Fulfillment Merchant Services 59

Retail TouchPoints

SEPTEMBER 13, 2022

We are immensely grateful to John and Hisao for having the vision, ambition and commitment to turn Peloton into the iconic consumer brand it is today,” said Boone in a statement. Not only did they succeed in building a great company, they transformed an entire industry by leveraging fitness and technology.

Subscription 224

Subscription Retail Accessories Apparel 224

Optimizely

AUGUST 28, 2019

How do you market to them, and what channels have been the most effective for that? They’re the smaller group of vegans, plant-based, anti-allergen, special nutrition needs consumers that are already well-versed in the space and that get their information from experts within the scientific and nutrition communities.

Marketing 186

Marketing Information Social Media Consumer 186

ChannelAdvisor

SEPTEMBER 28, 2023

This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online sales doubled during the week of last year’s event. Consumers shop Amazon sales specifically for deals, so be sure to offer multiple ways to save, whether Prime-exclusive discounts, coupons or promotions (e.g., Prep other channels.

eCommerce 52

eCommerce Events Fulfillment Merchant Services 52

RTP blog

AUGUST 5, 2019

It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control. We are empowered consumers, and healthy activities have become an integral part of our consciousness.

Beauty and Health 150

Beauty and Health Travel Electronics Consumer Electronics 150

RTP blog

NOVEMBER 6, 2019

Job cuts announced in September 2018 as part of a $200 million restructuring plan probably deflated internal morale, and a data breach of its diet and exercise app affecting 150 million accounts that was revealed in March 2018 certainly didn’t help either. People hear “Nike” and they think “cutting-edge, controversial, fearless.”

Sporting Goods 150

Sporting Goods Definition eCommerce Events 150

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? In today’s day and age, consumers are enticed by short, snackable content that’s easy to digest.

Social Media 150

Social Media Marketing eCommerce Retail 150

Kissmetrics

AUGUST 5, 2021

You Are (Usually) Selling Directly to Consumers. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. For example, you might offer people the following exclusive perks: workouts exercise form tutorials meal plans supplement guides. Create a Membership Site. Share Customer and Client Testimonials.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Automotive 271

Automotive Food and Beverages eCommerce Consumer 271

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Brand Analytics is a retail channel performance solution for global brands.

eCommerce 91

eCommerce Marketing Retail Channel 91

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. The Ever-Present Challenges of Compliance We’re all living in a very different world from the days when financial services were only offered by large banks.

Merchant Services 224

Merchant Services Payment Services Payments Banking 224

Liveintent

MARCH 9, 2021

Health and fitness brands have emerged as pioneers of connected devices like Peloton’s exercise bike and treadmill with built-in virtual classes and Strava’s cycling and running app with GPS trackers. Email: the backbone of identity.

Customer Data 62

Customer Data Subscription Channel Consumer 62