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Rent the Runway CEO on the Evolution of Consumers and Her Company

Retail TouchPoints

When Jennifer Hyman and Jenny Fleiss started Rent the Runway , they wanted to disrupt the fashion industry. As an example, Hyman pointed to the beauty industry, which she said has been fully disrupted, with upstarts like Glossier transforming the way they engage with consumers and develop products, Hyman explained. ” Hyman added.

Consumer 264
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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 264
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15 Actionable Examples of Fashion Marketing

Kissmetrics

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 301
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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Customers want an immediate response on their preferred channel, time and manner.

Consumer 282
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Neiman Marcus All-Digital Fashion Campaign Merges Aspiration And Realism

Retail TouchPoints

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic. We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”.

Fashion 249
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How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Retail TouchPoints

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. The Fastest-Growing Channel in Retail’. “ Coresight expects fashion resale to grow at twice the rate of the total U.S.

Consumer 351