Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. The Fastest-Growing Channel in Retail’. “ The Fastest-Growing Channel in Retail’. “ The Cool Factor.

Consumer 350

Consumer Fashion Social Media eCommerce 350

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Joe Yan: Our strategic focus right now is to to keep improving the customer experience. When Wish debuted in 2010 it took the U.S.

Shipping Costs 336

Shipping Costs Consumer Supplies Shipping 336

Retail TouchPoints

JANUARY 16, 2024

According to data from ClearSale’s latest survey of consumer attitudes on ecommerce, fraud and CX, there’s a striking range of opinions about personalization among generations. Consumers in this age group are truly digitally native. Unlike their younger counterparts, Gen X consumers are merely open to personalized experiences.

Customer 282

Customer Improvements Consumer Recommendation 282

Retail TouchPoints

MARCH 2, 2023

The Engage3 Omnichannel Intelligence module was created to combine omnichannel data, machine learning-powered item linking, competitive intelligence reporting and price image elasticity models to help brands monitor and improve omnichannel performance.

Channel 265

Channel Omnichannel Retail Technology 265

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Customers want an immediate response on their preferred channel, time and manner.

Consumer 261

Consumer Customer Loyalty Customer Experience Recommendation 261

Retail TouchPoints

SEPTEMBER 11, 2023

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. How do we create a crawl, walk, run?,”

Consumer 270

Consumer Multi-channel Electronics Improvements 270

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 242

Consumer Multi-channel Retail Leisure 242

Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

Consumer 256

Consumer Electronics Automotive eCommerce 256

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 294

Consumer Social Media eCommerce Technology 294

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 411

eCommerce Management BigCommerce Merchant Services 411

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers. Tip 6: Allow customers to shop where they are.

Shipping Costs 250

Shipping Costs Improvements Live Chat Retail 250

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 257

Consumer Fashion Shipping Costs Clothing 257

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 266

Improvements PPC Retail Financial Services 266

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 261

Consumer Social Media Recommendation Apparel 261

Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers. How You Can Measure CAC.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. They just want what they want when they want it.

Omnichannel 302

Omnichannel Payment Services Technology Channel 302

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Leveraging affiliate channels.

PPC 247

PPC Merchant Services Marketing Multi-channel 247

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. On the other hand, an omnichannel approach weaves together communication touch points across all channels to create a more cohesive journey. The benefits of going omnichannel? Aberdeen Group ).

Omnichannel 324

Omnichannel Multichannel Multi-channel Customer Retention 324

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Marketing: There are a multitude of channels and tactics that allow you to maximize customer reach and engagement. You cannot rely on consumers’ imagination and guesswork,” Chatterjee advised.

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

DECEMBER 27, 2022

Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year. However, when considering voice as a channel, it’s not just about making phone calls. Sources: Retail and E-commerce Solutions | Vonage.

Customer 318

Customer eCommerce Retail Customer Experience 318

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. and ultimately scale our marketing efforts for specific channels and locations.”

POS 270

POS Channel B2C Social Media 270

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Consumers want to be part of an in-store experience that allows them a personalized, agile and enjoyable shopping experience in store.

Omnichannel 279

Omnichannel Technology Operations Shipping Costs 279

Retail TouchPoints

AUGUST 15, 2024

Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide. ”

Operations 255

Operations Supplies Management Omnichannel 255

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. Contrast that to retail.

Retail 306

Retail Games Multi-channel Leisure 306

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Now it’s really just shopping.

Omnichannel 276

Omnichannel Retail Mobile Social Media 276

Retail TouchPoints

JUNE 3, 2024

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than ever before. Brands and consumers alike can create change by investing in textiles that offer inherent physiological benefits. However, monitoring only goes so far.

Clothing 258

Clothing Electronics Fashion Consumer 258

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

Multi-channel 256

Multi-channel Customer Omnichannel Channel 256

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 295

eCommerce Social Media White Paper Seminar 295

Retail TouchPoints

JUNE 3, 2024

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.

Omnichannel 269

Omnichannel Social Media Consumer Games 269

Retail TouchPoints

APRIL 20, 2023

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. This determines the sales lift generated by the specific marketing activities that drove the results and will ultimately lead to improved marketing effectiveness.

Channel 272

Channel Marketing Mobile Consumer 272

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As foot traffic improves at the nation’s malls, the gap between digital commerce and brick-and-mortar retail continues to narrow. In fact, the U.S. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6

Omnichannel 306

Omnichannel Social Media Channel Mobile 306

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. Improved Quality and Productivity : Because AI-powered tools are designed to enhance efficiency and accuracy, they can improve your brand’s productivity and the quality of its products and services.

Customer Loyalty 354

Customer Loyalty Operations Improvements Customer Experience 354

Retail TouchPoints

AUGUST 25, 2022

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Otherwise you may find consumers flocking to your competitors to grab those early deals. Remember, all channels work together. Focus on key automation. Don’t delay.

Marketing 331

Marketing Shipping Costs Shopping Carts Channel 331

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 272

Customer Marketing Hobbies Channel 272

Retail TouchPoints

SEPTEMBER 18, 2024

The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote. Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees.

Shopify 252

Shopify Merchant Services Management Channel 252