Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Cultivating KOCs (key opinion consumers, a.k.a. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. administration.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels. Al Williams is GM and VP, B2C, at BigCommerce.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

OCTOBER 11, 2024

The retail industry holds influence above many others. This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is supporting the retail industry in this way, too.

Omnichannel 295

Omnichannel Technology Operations Shipping Costs 295

Retail TouchPoints

DECEMBER 31, 2024

Welcome to the world of retail returns, an expensive, cumbersome yet essential part of the industry. With the growth in ecommerce and higher consumer expectations for convenience, it is essential for retailers to make returns processes as efficient as outbound fulfillment. of all purchased goods were returned to retailers.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Retail TouchPoints

OCTOBER 11, 2024

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

Webinar 278

Webinar Management Channel eCommerce 278

Groove

JANUARY 13, 2025

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet. Walgreens Agrees to $192.5M

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? Where do we go from here?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

FEBRUARY 4, 2025

The retail industrys rapid adoption of generative AI technologies will continue in 2025. At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. In 2025, four key trends will drive the adoption of gen AI in the retail industry: 1. One area of focus will be content moderation.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Fashion Retail 147

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 279

Merchant Services Apparel Jewelry Mobile 279

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. Some are now calling it “shoppertainment,” and I contend we are on the cusp of a quantum shift in consumer buying behavior. Cutaia began his career as an attorney at a major NYC law firm representing world-renowned entrepreneurs.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

JANUARY 15, 2025

Consumers now prefer digital payment options, with cash usage declining in all major economies. Each sales channel (till, self-checkout, queue-busting, customer service desk) can be designed to use different communication methods and processing paths, ensuring that a single failure wont disable all in-store payment options.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. In just the last three years, the retail industry has experienced growth that would normally take almost a decade by pre-pandemic standards,” said Matthew Shay, President and CEO of NRF during the event. “In trillion and $5.23

Consumer 297

Consumer Omnichannel Travel Events 297

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. At this point, CTV is as advanced as its ever been, which not only affects advertising technology, its capabilities and its value to marketers, but also connects the dots for consumers.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

JULY 16, 2024

Within the retail industry, staff training, teaching and upskilling is a widely recognized challenge. First, the retail industry continuously demonstrates some of the highest staff turnover rates , especially for frontline workers. Regular Updates and Consistent Product Development Retail industry standards develop rapidly.

Retail 260

Retail Operations Document Management 260

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Industry leaders with expertise in customer experience have provided their stakeholders with 3X higher returns than the retailers that lack this expertise. Value added services have their own charm.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

OCTOBER 21, 2024

When Jennifer Hyman and Jenny Fleiss started Rent the Runway , they wanted to disrupt the fashion industry. As an example, Hyman pointed to the beauty industry, which she said has been fully disrupted, with upstarts like Glossier transforming the way they engage with consumers and develop products, Hyman explained.

Consumer 264

Consumer Fashion Shipping Costs Clothing 264

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Larger RMNs can afford to invest in the specialized talent, hardware and resources needed to stay competitive in a marketplace dominated by industry giants.

Retail 278

Retail Omnichannel Technology Improvements 278

Retail TouchPoints

MAY 8, 2023

That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store. RTP: What are some specific ways retailers can remove friction, particularly in these self-service or remote interactions?

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Wiser

APRIL 9, 2025

The Importance of Capturing Consumer Choices Every moment a consumer decision is not influenced in your favor, it represents a vulnerability. This report explores the five core pillars that are essential for capitalizing on every consumer moment and improving your outcomes.

Consumer 78

Consumer eCommerce Food and Beverages Channel 78

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 305

Consumer Social Media eCommerce Technology 305

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Whilst a provocative headline, that’s not exactly what we’re seeing on the ground.

Consumer 306

Consumer eCommerce Marketing eCommerce Marketing 306

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. You don’t have a lot of industries this size still growing so fast. When Wish debuted in 2010 it took the U.S. Yan: Definitely.

Shipping Costs 338

Shipping Costs Consumer Supplies Shipping 338

Forrester eCommerce

MARCH 31, 2020

The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Others may procure merchandise through legitimate channels but engage in […].

Channel 447

Channel Other Retail Consumer 447

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

DECEMBER 17, 2024

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 278

Channel Apparel Customer Marketing 278

Kissmetrics

AUGUST 5, 2021

Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

Omnichannel 336

Omnichannel Consumer Channel Toys 336