Retail TouchPoints

MARCH 3, 2025

According to Chief Marketing Officer George Davis, the brands positioning is rooted in premium quality, comfort and sustainability, elevating everyday moments from 5 p.m. However, like many brands, it also found that traditional channels were getting more crowded and expensive. when people unwind, recharge and find peace at home.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

JANUARY 8, 2025

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. In 2020, global ecommerce sales reached $4.2

Supplies 279

Supplies Consumer Shipping Costs Multi-channel 279

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

FEBRUARY 18, 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. Digital channels are alive with opportunities to dazzle consumers.

Events 277

Events Omnichannel Retail Workshop 277

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 425

eCommerce Management BigCommerce Merchant Services 425

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Groove

NOVEMBER 19, 2024

Learn about Shopware's positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

AUGUST 20, 2020

Put simply, the future business buyer will look more and more like a consumer. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

APRIL 10, 2025

Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships. consumers who say they will pay more based on an important value, nearly a quarter are spending more than they were six months ago. Resonate data shows that of the 54 million U.S.

Consumer 147

Consumer Social Media Retail Marketing 147

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Cultivating KOCs (key opinion consumers, a.k.a. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. In fact, U.S. But it’s totally new to a lot of these legacy TV publishers.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

OCTOBER 11, 2024

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. Video has indeed evolved.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

NOVEMBER 22, 2024

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 279

Merchant Services Apparel Mobile Beauty and Health 279

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Consumers want to be part of an in-store experience that allows them a personalized, agile and enjoyable shopping experience in store.

Technology 295

Technology Omnichannel Operations Consumer 295

Retail TouchPoints

DECEMBER 6, 2024

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

JANUARY 21, 2025

The launch of WHSmith North America Media Network represents an exciting new chapter for WHSmith North America on our ongoing journey to create more exciting and engaging retail experiences for consumers in travel , said Toby Keir, CEO of WHSmith North America in a statement. We have a unique position in the market versus other retailers.

Travel 299

Travel Retail Leisure Omnichannel 299

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. You’ll also learn which channels you can reach them on and what messaging resonates best with them.

Marketing 317

Marketing Omnichannel Channel Social Media 317

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? It may be taking over your creative calendar this year, and that trend is not likely to stop.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. One area of focus will be content moderation.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

DECEMBER 16, 2024

That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. RTP: How do you use consumer and associate feedback to best prioritize your tech investments? What role does the app currently play in consumers’ shopping behaviors?

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

OCTOBER 24, 2024

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Instead, many brands are getting lost in a sea of sameness.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Fashion Retail 147

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 290

Consumer Shipping Costs eCommerce Gifts 290

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238