Remove Channel Remove Consumer Remove Mobile
article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
article thumbnail

It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Mobile 289
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

article thumbnail

Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Additionally, make sure your entry forms and promotion content are fully optimized for mobile devices, as Gen Z primarily accesses the internet on their smartphones.

Consumer 274
article thumbnail

Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 296
article thumbnail

Vitamin Shoppe Deploys Mobile-First POS and Unified Promo Solutions

Retail TouchPoints

The retailer will deploy Jumpmind Commerce, a cloud-native, mobile-first POS solution, and Jumpmind Promote, for unified promotions across both physical and digital experiences. The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind.

POS 267
article thumbnail

Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Retail TouchPoints

This pivot has largely been driven by a more cautious and price-aware consumer: 80% of consumers indicate that the economy has slightly or significantly changed their shopping habits and behaviors, according to CI&T research. That has ultimately had a trickle-down effect on the category.”

Mobile 299