Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

APRIL 21, 2021

The Shopify Pinterest Channel is now home to more than 1.7 The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. million merchants.

Shopify 321

Shopify Multi-channel Small Business Retail Marketing 321

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Multi-channel Retail Leisure 246

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. And I think we’re going to keep seeing that bear out as marketplaces rise.

Omnichannel 299

Omnichannel Payment Services Payments Multi-channel 299

Retail TouchPoints

MAY 16, 2024

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

Multi-channel 274

Multi-channel Customer Omnichannel Channel 274

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Kissmetrics

OCTOBER 16, 2020

Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. Especially complex technical challenges that most consumers and employees will never see or fully understand. Your marketing channels. Automation features.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

BigCommerce

DECEMBER 13, 2017

.” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team. That’s how to optimize sales channels. Selling direct and via third party channels has helped us broaden our reach.

Multi-channel 267

Multi-channel Channel Retail Download 267

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. You can even choose to have one storefront for business-to-consumers and another for business-to-business if you want the ability to wholesale. All of the storefronts use the same database.

BigCommerce 283

BigCommerce Multi-channel Social Media Accessories 283

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Leveraging affiliate channels.

PPC 261

PPC Merchant Services Marketing Multi-channel 261

Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

Subscription 290

Subscription Shipping Costs Multi-channel Consumer 290

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Retail TouchPoints

JUNE 11, 2021

They realize what Apple discovered several years ago: some products sell best when customers can touch and feel the merchandise — and because of that, using cross channel attribution to track consumer behavior online and offline is a necessity. Many retailers have found that consumers also purchase online but pick up in-store.

Multi-channel 279

Multi-channel eCommerce Marketing Consumer 279

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

Consumer 269

Consumer Gifts Customer Experience Multi-channel 269

GetElastic

AUGUST 9, 2021

In this post, we will dive deep into this trend and explain how Elastic Path can now help businesses avoid channel conflict when launching a D2C (direct-to-consumer) thanks to our newly launched Pre-Composed Solution™ for Dealer-Enabled D2C Commerce. Many of these brands, went direct-to-consumer for the first time. Why D2C Now?

Channel 148

Channel Multi-channel Payments Payment Services 148

Retail TouchPoints

FEBRUARY 16, 2024

Consumers are only one click away from retailers at all times. While this certainly makes online shopping easier, it also means that consumers expect fast, first-contact resolutions during customer service interactions — and unfortunately, retailers can struggle to meet this demand.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Ecommerce platforms like BigCommerce track and give merchants access to consumer behavior data, which business owners can use to make informed decisions. Multi-Warehouse Orchestration.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

APRIL 2, 2021

Bill’s extensive experience as a leader at multi-billion-dollar global retail and consumer brands and his strong understanding of complex marketplaces will be invaluable to Thrasio as it continues to expand into new geographies and channels.”.

Multi-channel 293

Multi-channel Channel eCommerce Consumer 293

Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

Multi-channel 278

Multi-channel Consumer Electronics Fashion Retail 278

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. On top of that, many of the most time-consuming campaign processes can be automated with an email marketing service. That’s earning $38 for every dollar spent.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Kissmetrics

FEBRUARY 15, 2021

You’ll have a different audience on each of your social media channels, and your content needs to reflect that. However, manually updating each account is time-consuming. These include: Instagram post scheduling Twitter post scheduling video publishing to multi social media channels cross-publishing.

Social Media 358

Social Media Marketing Multi-channel Channel 358

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

APRIL 12, 2022

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

Multi-channel 277

Multi-channel Channel Operations Improvements 277

BigCommerce

DECEMBER 13, 2017

Within 18 months they were selling more on Amazon than through their traditional channels. In fact, it can be your initial parlay into household name status, and multi-million dollar sales. A sheet metal factory in the industrial space wanted to come out with a line of consumer products to sell on Amazon. How did they do it?

Shipping Costs 354

Shipping Costs Multi-channel Shipping Fulfillment 354

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Omni-Channel Management. Customer experience historically has involved WOW’ing the consumer. I wanted to: See how they did over Cyber Five – obviously! Mobile Optimization. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

Retail TouchPoints

APRIL 19, 2021

Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? Matt Moorut: Livestream shopping allows consumers to discover new products in a channel that they are already using. For younger consumers, this is an extension of the way they behave online. consumers via this channel? .

Multi-channel 227

Multi-channel Live Chat Events Department Stores 227

BigCommerce

MARCH 27, 2018

For B2C retailers, or anyone selling items directly to consumers rather than businesses, this data should give you pause. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. Launch Your Wholesale Channel Now. That’s fine – but you still want both B2C and wholesale channels on the same site.

B2B 333

B2B B2C eCommerce Multi-channel 333

Retail TouchPoints

SEPTEMBER 18, 2023

Photo courtesy Amazon Accelerate) Warehousing, fulfillment and delivery through FBA, which now extends beyond orders made on Amazon to orders made on sellers’ DTC sites with Buy with Prime.

Payment Services 321

Payment Services eCommerce Shipping Costs Multi-channel 321

Retail TouchPoints

MARCH 2, 2021

Consumers returned $428 billion in merchandise last year, nearly 11% of all U.S. rose to the challenge, instituting a broad spectrum of solutions such as instant credit for online returns, contactless return drop-off points, extended return periods and in some cases just letting consumers keep the products. Retailers across the U.S.

Merchant Services 328

Merchant Services Retail Multi-channel eCommerce 328

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

Retail 288

Retail Multi-channel Omnichannel Technology 288

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. Go to market in minutes.

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279