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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. Today, retailers and brands are feeling the pressures of the ecommerce market from all sides.

Consumer 290
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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. One area of focus will be content moderation.

eCommerce 302
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Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal…

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This is one of the biggest offenders. Aberdeen Group ).

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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform.

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Multichannel Commerce Series: Optimize Every Channel

ChannelAdvisor

This is the final installment in our new, weekly blog series on multichannel commerce. Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Missed the first few blogs?