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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing omnichannel shopping, then that experience is shifting. According to data from consumer insights provider Numerator, consumers purchased groceries from 20.7

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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three years, according to Retail Systems Research (RSR). As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints. “If

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023.

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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.