Retail TouchPoints

SEPTEMBER 4, 2024

Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience.

Omnichannel 298

Omnichannel Retail Point of Sale Technology 298

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. AI agents will drive growth through conversational commerce.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

DECEMBER 31, 2024

With the growth in ecommerce and higher consumer expectations for convenience, it is essential for retailers to make returns processes as efficient as outbound fulfillment. Customers today want consistent, personalized experiences across channels with multiple payment options and faster refunds.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. For its part, Shein gains credibility as the China-based company faces continued scrutiny from U.S. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Groove

JANUARY 13, 2025

Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Social Media Consumer Events 278

Wiser

OCTOBER 30, 2024

Retail has undergone a significant transformation as consumer behavior shifts and modern shoppers increasingly move fluidly between online and in-store interactions. These consumers are driven by convenience, access to information, and the ability to compare options seamlessly.

Omnichannel 78

Omnichannel Customer Loyalty Channel Consumer 78

Retail TouchPoints

NOVEMBER 21, 2022

The retailer aims to create a consumer-driven demand engine by growing its ecommerce operations while adjusting its global operations, including halting a planned expansion into Japan. Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus.

Omnichannel 304

Omnichannel Operations Technology Channel 304

Retail TouchPoints

JUNE 3, 2024

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.

Omnichannel 286

Omnichannel Social Media Consumer Games 286

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Whereas seamless omnichannel advertising was once limited to resource-intensive large networks, it’s now in the hands of networks of all sizes.

Retail 278

Retail Omnichannel Technology Improvements 278

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347

Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

Consumer 325

Consumer Omnichannel Leisure Supplies 325

Retail TouchPoints

DECEMBER 17, 2024

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Omnichannel 278

Omnichannel B2B Channel Customer 278

Retail TouchPoints

MARCH 2, 2023

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

Channel 277

Channel Omnichannel Retail Technology 277

Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. Retailers are prepared to serve consumers in the current economic environment by offering a range of products at affordable prices with great shopping experiences.” trillion and $5.23 trillion and $1.43

Consumer 297

Consumer Omnichannel Travel Events 297

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

Wiser

JANUARY 30, 2025

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. At the center of this interplay lies a single, pivotal moment: the consumer decision point.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Wiser

OCTOBER 29, 2024

For today’s consumers, price and availability aren’t just practical considerations, they are foundational elements of trust. However, our recent surveys highlight that many brands and retailers are still grappling with discrepancies and stock issues, which can erode consumer confidence and loyalty.

Omnichannel 78

Omnichannel Management Channel Consumer 78

Wiser

FEBRUARY 18, 2025

Introduction The concept of the Perfect Store has become a strategic cornerstone for leading brands striving to achieve seamless execution across online and in-store channels. Establishing these metrics is the first step to aligning every touchpoint with brand standards, setting the foundation for consistent execution across all channels.

Omnichannel 78

Omnichannel Demo Channel Improvements 78

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask. And without a doubt, the primary driver of this shift is consumer expectations.

Omnichannel 317

Omnichannel Payment Services Technology Channel 317

Retail TouchPoints

AUGUST 11, 2022

Lesson 3: Understand and Engage Your Consumer. What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. Lesson 6: Treat Your Stores as More Than Just Another Sales Channel. What influences them and drives their behaviors?

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

Omnichannel 336

Omnichannel Consumer Channel Toys 336

Wiser

OCTOBER 31, 2024

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.

Consumer 78

Consumer Omnichannel Mobile Channel 78

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. This year, it’s projected to reach 21.8% Access Now.

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

Consumer 263

Consumer Electronics Automotive eCommerce 263

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Retail TouchPoints

DECEMBER 16, 2024

That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. RTP: How do you use consumer and associate feedback to best prioritize your tech investments? What role does the app currently play in consumers’ shopping behaviors?

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283