Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Omnichannel Fulfillment Customer Retention Channel 258

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Consumer Omnichannel Events Customer Experience 346

Retail TouchPoints

NOVEMBER 21, 2022

The retailer aims to create a consumer-driven demand engine by growing its ecommerce operations while adjusting its global operations, including halting a planned expansion into Japan. Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus.

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Omnichannel Operations Technology Channel 277

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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Consumer Omnichannel Leisure Supplies 309

Retail TouchPoints

JUNE 3, 2024

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.

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Omnichannel Social Media Consumer Games 249

Retail TouchPoints

OCTOBER 25, 2024

If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing omnichannel shopping, then that experience is shifting. According to data from consumer insights provider Numerator, consumers purchased groceries from 20.7

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Omnichannel eCommerce Shopping Carts Consumer 265

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

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Omnichannel Fulfillment Shipping Costs Social Media 292

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

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Consumer Marketing Mobile Customer Experience 312

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

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Shipping Costs Consumer Mobile Channel 256

Retail TouchPoints

OCTOBER 23, 2024

Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three years, according to Retail Systems Research (RSR). As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints. “If

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POS Omnichannel Fulfillment Subscription 224

Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. Retailers are prepared to serve consumers in the current economic environment by offering a range of products at affordable prices with great shopping experiences.” trillion and $5.23 trillion and $1.43

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Consumer Omnichannel Travel Events 269

Retail TouchPoints

MARCH 2, 2023

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

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Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

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Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

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Consumer Channel Social Media Mobile 274

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

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Omnichannel Merchant Services BigCommerce Payment Services 259

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask. And without a doubt, the primary driver of this shift is consumer expectations.

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Omnichannel Payment Services Technology Channel 282

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

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Omnichannel Consumer Channel Toys 329

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. This year, it’s projected to reach 21.8% Access Now.

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eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

AUGUST 11, 2022

Lesson 3: Understand and Engage Your Consumer. What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. Lesson 6: Treat Your Stores as More Than Just Another Sales Channel. What influences them and drives their behaviors?

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Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Marketing budgets are 9.5%

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Omnichannel Marketing Social Media Channel 259

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is.

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Marketing Omnichannel Channel Social Media 311

Retail TouchPoints

NOVEMBER 14, 2022

The same 3D model can serve the brand and the retailer, and honestly the cost should be dispersed across the full sales channel. So what we’re creating behind TRYO is a large database of branded items that can then be distributed to all the different sales channels, and the costs can be shared by all of them.”.

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Consumer Multi-channel Payment Services Social Media 338

Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

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Consumer Electronics Automotive eCommerce 241

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., Consumers Want Digital Interactions. It’s About Entertainment.

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Consumer Social Media Retail Live Chat 259

Retail TouchPoints

AUGUST 2, 2023

Those team members are a critical piece of the equation: “Having the size of the team and the expertise required to run a true omnichannel business is the biggest challenge,” said Widrick. “We We look at our stores as a channel for building the brand, but also as a way to get people to increase their basket size ,” Spector said. “We’re

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Omnichannel Social Media Shopify Shipping Costs 240

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

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Retail Omnichannel Channel Mobile 282

Retail TouchPoints

MARCH 14, 2024

These retailers harness the power of consumer data to create detailed buyer personas, identifying the preferences, behaviors and demographics of target audiences. This knowledge will not only facilitate more effective advertising but will also enable personalized messaging that resonates with individual consumers.

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Retail Omnichannel Consumer Channel 288

Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. 59% of consumers expect BOPIS as a shopping option.

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Shipping Costs Omnichannel Supplies Shipping 254

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Fulfillment Shipping Costs Omnichannel Retail 272

Groove

APRIL 11, 2024

With Feedonomics from BigCommerce , eCommerce store owners can easily manage product feeds across numerous channels, including Google Shopping, Amazon, eBay, and more. Feedonomics is a platform offered by BigCommerce that is designed to help businesses optimize their product feeds across numerous channels.

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BigCommerce Omnichannel eCommerce Platforms Channel 195

Retail TouchPoints

DECEMBER 13, 2022

After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. Now, instead of one or the other, consumers are using both offline and online channels seamlessly within the same buying journey. Given that omnichannel customers shop 1.7

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Omnichannel Vend Telecommunications Channel 268

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

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Consumer Social Media Recommendation Apparel 239

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

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Mobile Customer Experience Customer Magazine 262

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Payments Omnichannel Payment Services Consumer 282

Retail TouchPoints

JUNE 12, 2024

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. Sure, there are obvious benefits to omnichannel planning, but are we omni-obsessed? This doesn’t necessarily mean abandoning your omnichannel approach. As a consumer, it’s immediately off-putting.

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Mobile Retail Social Media Omnichannel 266