Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

MARCH 17, 2022

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. 134% more likely to anticipate making a garden or outdoor purchase.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Retail TouchPoints

AUGUST 3, 2020

While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

Mobile 275

Mobile Operations Consumer Shopify 275

Retail TouchPoints

SEPTEMBER 15, 2021

As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Tenants and developers need to extend this agile thinking to the entire shopping experience, especially as consumers crave more social — yet still safe — interactions.

Outdoor 296

Outdoor Omnichannel Vend Multi-channel 296

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. out of 5 highly-coveted praise hands.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Retail TouchPoints

MAY 17, 2022

A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers.

Games 297

Games Outdoor Definition Events 297

Talkoot

MARCH 4, 2021

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. Brands also focus on community in their storytelling because outdoor sports are a social activity. Best Made axe.

Outdoor 78

Outdoor Information Apparel Live Chat 78

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well.

Omnichannel 299

Omnichannel Channel Consumer Outdoor 299

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Merchant Services 237

Merchant Services Payment Services Customer Experience Payments 237

Retail TouchPoints

JULY 20, 2023

Getting to Know You: A New Era of Individualized Communication Until now, it’s simply not been possible for retail marketers to get to know each of their consumers personally. Consider the degree of diversity among the consumers who buy Nike sneakers or cans of Campbell Soup. For example, say you sell gear for hiking enthusiasts.

Retail 187

Retail Shopping Carts Outdoor Customer Loyalty 187

Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

JULY 29, 2021

We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high. Games, puzzles, action figures and outdoor toys were especially popular. With stores closed for most of the year, ecommerce was the main driver of this growth.

Toys 306

Toys eCommerce Omnichannel Gifts 306

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products. Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience.

Retail 76

Retail Outdoor Omnichannel Presentation 76

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. ons to consumers already sharing, discovering and shopping for products on their platforms.

Retail 277

Retail Customer Data Information Consumer 277

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing. New Look Stores.

Consumer 93

Consumer Retail Social Media Payment Services 93

Retail TouchPoints

OCTOBER 27, 2023

With the vast changes taking place in digital advertising and TV viewership, connected TV (CTV) has become one of the hottest new advertising channels , largely because it gives advertisers more advanced targeting and measurement capabilities that aren’t available through traditional linear TV.

Games 278

Games Merchant Services Outdoor eCommerce 278

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% China is often cited as being at the forefront of innovations within the retail sector and this is largely being driven by its Gen Z consumers. of all retail sales online.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70

Retail TouchPoints

MAY 19, 2021

Vertebrae’s technology makes visualizing products in 3D and AR an instant-loading, frictionless experience for consumers across all devices and browsers, and includes analytics to gain insights into the visual characteristics that are driving purchasing behavior.”.

Outdoor 255

Outdoor Download Presentation eCommerce 255

Retail TouchPoints

NOVEMBER 30, 2022

Black Friday was a very big day and this continues to be an incredibly important bellwether, reflecting both the consumer psyche as well as the strength of our economy.”. I think it’s turning out to be even bigger than we expected in terms of seeing enthusiasm across consumers and the shopping public.”. year-over-year.

Mobile 264

Mobile Outdoor Travel Gifts 264

Kissmetrics

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. Online shopping will be just as pivotal for consumers this festive season as last year. By the time you’re reading this, most consumers will already have started shopping.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”. This gives TV the edge.

Social Media 120

Social Media Outdoor Channel Demo 120

Retail TouchPoints

OCTOBER 24, 2022

If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Different channels are better for driving retail versus direct response. Are you trying to move units at retail or drive traffic to a website?

Retail 213

Retail Beauty and Health Subscription Games 213

365 Retail

MAY 20, 2022

Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. The rebrand comes at a hugely exciting time for Maze, having seen significant growth across its network of retail and trade business partners along with its own D2C channel.

Outdoor 113

Outdoor B2B Channel Technology 113

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. These gave Kerrits the advanced analytics and segmentation tools she needed to react to the volatile market forces and shifting consumer sentiments that shaped the year.

Shipping Costs 264

Shipping Costs Shopify Events Outdoor 264

Retail TouchPoints

OCTOBER 15, 2020

Even before the pandemic completely upended the world economy, how consumers shopped had been changing — and mobile devices were at the forefront of that change. Prior to the pandemic, retailers and financial institutions had been reimagining experiences for consumers to enable quick, seamless transactions.

Payment Services 143

Payment Services eCommerce Retail Mobile 143

UpSellIt

AUGUST 15, 2024

With back-to-school shopping, Halloween, Thanksgiving, and Cyber Week – this is a time when consumers are more engaged and ready to spend. As fall approaches, update your website, email campaigns, and social media channels with warm, fall-inspired imagery and color schemes, such as rich oranges, deep reds, and rustic browns.

Marketing 131

Marketing Gifts Social Media Customer Loyalty 131

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. Traditionally B2B retailers are going direct to consumer.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Optimizely

JUNE 10, 2020

And consumers are looking for loyalty programs — according to Yotpo , 90% of shoppers surveyed would join loyalty programs from their favorite brands. No matter how expensive programmatic advertising gets, and no matter what happens in the world, if you own your channels you’ll always have a captive audience you can rely on.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

ChannelAdvisor

JULY 13, 2022

Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning certain product categories.

Beauty and Health 92

Beauty and Health Consumer Electronics eCommerce Clothing 92

ChannelAdvisor

JULY 14, 2022

Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. Amazon claimed that this year was “the biggest Prime Day ever,” with consumers saving over $1.7

Automotive 94

Automotive eCommerce Beauty and Health Consumer Electronics 94

Optimizely

JANUARY 30, 2018

A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. Maybe you’ve tried, but you still struggle to perfectly manage and coordinate the myriad of different channels and devices that customers use to interact with your brand. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

JANUARY 4, 2021

Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. Behind the Magic Wall, changing rooms are available to test On’s apparel collection.

Outdoor 264

Outdoor Technology Apparel Customer Experience 264

Retail TouchPoints

FEBRUARY 23, 2022

Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Learn simple post-production techniques with apps like Photoshop Express, Lightroom, or Snapseed.

Retail 264

Retail Mobile Outdoor Social Media 264

Retail TouchPoints

MARCH 23, 2022

Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. more and more companies are jumping into this opportunity, using not just one but many livestreaming channels. Now that this trend is finally reaching the U.S., trillion by 2028.

Food and Beverages 264

Food and Beverages Subscription Games Events 264