Retail TouchPoints

SEPTEMBER 15, 2021

As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Tenants and developers need to extend this agile thinking to the entire shopping experience, especially as consumers crave more social — yet still safe — interactions.

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RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean? As many as 57%.

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BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. Traditionally B2B retailers are going direct to consumer.

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Workshop Presentation eCommerce Merchant Services 419

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

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Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

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Retail TouchPoints

MAY 17, 2022

A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers.

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Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well.

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Channel Omnichannel Consumer Outdoor 299

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. out of 5 highly-coveted praise hands.

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Outdoor Customer Experience Social Media Clothing 195

ESW

APRIL 11, 2023

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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Outdoor Multi-channel Shipping Costs Apparel 88

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Sports & Outdoors.

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BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Retail TouchPoints

JULY 29, 2021

We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all-time high. Games, puzzles, action figures and outdoor toys were especially popular. With stores closed for most of the year, ecommerce was the main driver of this growth.

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Toys eCommerce Omnichannel Gifts 306

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Source: Seriously Silly Socks.

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Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.

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Omnichannel Consumer Channel Outdoor 299

Kissmetrics

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. Online shopping will be just as pivotal for consumers this festive season as last year. By the time you’re reading this, most consumers will already have started shopping.

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BigCommerce

AUGUST 29, 2017

YouTube influencer marketing is great because it can both educate consumers about your brand and drive conversion in one fell swoop. million views, and got unique content of their own (in the form of behind the scenes content) for their own channels. For doing so, they got high visibility on a video that received 5.5

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BigCommerce

MARCH 28, 2017

“In today’s competitive marketplace, it’s not enough for health and beauty retailers to simply have an ecommerce site; they need a compelling site that can inspire brand loyalty among their consumers,” said Tod Klubnik, senior vice president of global sales at BigCommerce. Sell in the Sports + Outdoors Vertical?

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Retail TouchPoints

MAY 19, 2021

Vertebrae’s technology makes visualizing products in 3D and AR an instant-loading, frictionless experience for consumers across all devices and browsers, and includes analytics to gain insights into the visual characteristics that are driving purchasing behavior.”.

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Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. ons to consumers already sharing, discovering and shopping for products on their platforms.

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Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. These gave Kerrits the advanced analytics and segmentation tools she needed to react to the volatile market forces and shifting consumer sentiments that shaped the year.

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Retail TouchPoints

NOVEMBER 30, 2022

Black Friday was a very big day and this continues to be an incredibly important bellwether, reflecting both the consumer psyche as well as the strength of our economy.”. I think it’s turning out to be even bigger than we expected in terms of seeing enthusiasm across consumers and the shopping public.”. year-over-year.

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Retail TouchPoints

JANUARY 4, 2021

Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. Behind the Magic Wall, changing rooms are available to test On’s apparel collection.

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Outdoor Technology Apparel Customer Experience 264

Optimizely

JANUARY 30, 2018

A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. Maybe you’ve tried, but you still struggle to perfectly manage and coordinate the myriad of different channels and devices that customers use to interact with your brand. data) in order first.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

365 Retail

APRIL 1, 2025

Founded in 2005, tectake sells a wide range of affordable furniture, home accessories, pet supplies, and outdoor equipment across Europe, including the UK, Germany, Denmark, the Netherlands, Italy, France, Spain, and Switzerland. Manually managing data for 2000 products was extremely time-consuming and errors were unfortunately inevitable.

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Management Multichannel Retail Outdoor 52

Retail TouchPoints

OCTOBER 27, 2023

With the vast changes taking place in digital advertising and TV viewership, connected TV (CTV) has become one of the hottest new advertising channels , largely because it gives advertisers more advanced targeting and measurement capabilities that aren’t available through traditional linear TV.

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Games Merchant Services Outdoor eCommerce 278

365 Retail

DECEMBER 11, 2024

From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. For example, fashion retailers often encourage customers to post their outfit of the day (#OOTD) photos, tagging the brand for a chance to be featured on its social media channels.

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Social Media Outdoor eCommerce Customer Loyalty 52

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

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Merchant Services Payment Services Customer Experience Payments 237

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Sports & Outdoors.

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Retail TouchPoints

FEBRUARY 23, 2022

Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Learn simple post-production techniques with apps like Photoshop Express, Lightroom, or Snapseed.

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Retail Mobile Outdoor Social Media 264

Retail TouchPoints

MARCH 23, 2022

Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. more and more companies are jumping into this opportunity, using not just one but many livestreaming channels. Now that this trend is finally reaching the U.S., trillion by 2028.

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Retail TouchPoints

OCTOBER 24, 2022

If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Different channels are better for driving retail versus direct response. Are you trying to move units at retail or drive traffic to a website?

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Retail TouchPoints

JULY 20, 2023

Getting to Know You: A New Era of Individualized Communication Until now, it’s simply not been possible for retail marketers to get to know each of their consumers personally. Consider the degree of diversity among the consumers who buy Nike sneakers or cans of Campbell Soup. For example, say you sell gear for hiking enthusiasts.

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Optimizely

JUNE 10, 2020

And consumers are looking for loyalty programs — according to Yotpo , 90% of shoppers surveyed would join loyalty programs from their favorite brands. No matter how expensive programmatic advertising gets, and no matter what happens in the world, if you own your channels you’ll always have a captive audience you can rely on.

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RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing. New Look Stores.

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Consumer Retail Social Media Payment Services 111

Retail TouchPoints

AUGUST 22, 2022

We share a lot of the data and we move consumers into their full-price environment ,” explained Grover. “I’ve And because we’re marketing to a different consumer, we open up our customers to their brands. It’s a very symbiotic relationship that no other marketplace does today, not a single one.”. “I’ve

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Shipping Costs Fulfillment eCommerce Consumer 246

Kissmetrics

MARCH 22, 2018

Consumers want more than an email newsletter—they want easy tracking and personalization. Topo Designs , a Denver-based outdoor apparel and bag company, has partnered with brands like Woolrich and Chacos (not direct competitors, but other brands Topo’s target customer loves!) Download the original guide here.

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Customer Experience Customer Shipping Costs Gifts 279

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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Webinar Consumer Retail Merchant Services 148