Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. One area of focus will be content moderation.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them. Meanwhile, 60% said they would be unaffected by AI recommendations. But branding may also play a significant role here.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Retail TouchPoints

OCTOBER 24, 2024

The pandemic really accelerated all of these numerous platforms where people can create and share content, [so that now] a consumer can come in at any point in time and easily buy in that second,” said Kaisy O’Reilly, Chief Marketing Officer at Stuart Weitzman during the IAB Connected Commerce Summit.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Recommendations and suggestions that are tailored to their interests.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MAY 8, 2023

That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store. RTP: What are some specific ways retailers can remove friction, particularly in these self-service or remote interactions?

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

SEPTEMBER 3, 2021

To tackle this, GlassesUSA.com has built a suite of intelligent search and recommendation tools , a range of try-on solutions (both virtual and real-world) and offers a host of educational content to guide shoppers through the process of buying eyewear online.

Recommendation 274

Recommendation Shipping Costs eCommerce Customer 274

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. At this point, CTV is as advanced as its ever been, which not only affects advertising technology, its capabilities and its value to marketers, but also connects the dots for consumers.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. It’s that whole spectrum in between.”

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

JANUARY 9, 2024

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. This will cause the channel to continue to narrow, further reducing ship traffic.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching.

Retail 179

Retail Customer Experience Technology SEO 179

Groove

DECEMBER 12, 2024

BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market. We generally recommend staying under 60 to 65 characters. More and more consumers are using voice search tools like Alexa and Siri.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Wiser

APRIL 9, 2025

The Importance of Capturing Consumer Choices Every moment a consumer decision is not influenced in your favor, it represents a vulnerability. This report explores the five core pillars that are essential for capitalizing on every consumer moment and improving your outcomes.

Consumer 78

Consumer eCommerce Food and Beverages Channel 78

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Multi-channel Retail Leisure 246

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

Retail TouchPoints

DECEMBER 17, 2024

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock. Some ecommerce companies combine inventory and search functionality to optimize promotions and upselling.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . Berlind: We see that value is more important than ever to customers, and we really see the Beauty Insider program as a primary channel of providing value.

Consumer 269

Consumer Gifts Customer Experience Multi-channel 269

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Fulfillment Supplies Technology 264

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. A ten thousand dollar handbag is well out of reach of the majority of consumers. Digital channels will be essential for luxury brands going forward. Me neither. Or they can do both, like Supreme.

Marketing 363

Marketing PPC SEO Social Media 363

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. On the other hand, an omnichannel approach weaves together communication touch points across all channels to create a more cohesive journey. In fact, we recommend you don’t. Aberdeen Group ).

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. for every $1 spent. Hopefully not much!

Social Media 370

Social Media Channel Recommendation Fashion 370

Retail TouchPoints

JULY 9, 2024

The influencer marketing industry is driven by creators building rapport with today’s discerning consumers,” said Rebecca Kerper, VP and Chief Digital Officer at HSN in a statement. As a result, customers will be able to interact with their favorite HSN personalities and shop their curated collections on digital channels as well as TV.

Recommendation 276

Recommendation Management Channel Consumer 276

Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Anticipate Omni-Channel Shoppers. We recommend compressing images or using different images for mobile breakpoints to speed up your site and improve mobile experience.

Mobile eCommerce 322

Mobile eCommerce Mobile eCommerce Social Media 322

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

Marketing 262

Marketing Social Media Customer Recommendation 262

Retail TouchPoints

SEPTEMBER 13, 2021

Retailers accelerated implementations, many of which were already part of their long-term IT roadmaps, and consumers embraced the solutions. Indeed, the new digital and “phygital” shopping behaviors that consumers and retailers readily adopted last year look like they’re here to stay. Double-digit growth in U.S.

eCommerce 304

eCommerce White Paper Omnichannel BigCommerce 304

Kissmetrics

OCTOBER 16, 2020

Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. Especially complex technical challenges that most consumers and employees will never see or fully understand. I stand behind all of my top recommendations.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

JUNE 3, 2022

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. social commerce will more than double, reaching $99 billion by 2025, with the biggest opportunities in industries like home décor, apparel and consumer electronics. Not anymore. Enter social commerce.

Social Media 297

Social Media Consumer Electronics eCommerce Channel 297

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Leveraging affiliate channels.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live.

Social Media 306

Social Media Retail Channel Events 306