Retail TouchPoints

JANUARY 2, 2025

The Retail TouchPoints editors have identified 10 of the most-read news stories this past year many of which exemplify key trends that will continue to resonate throughout 2025. While retailers had traditionally tried to remain politically neutral, this option seems to be disappearing in a sharply divided country. consumers wallet.

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Retail TouchPoints

FEBRUARY 4, 2025

The retail industrys rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from pilots into production. In 2025, retailers will scale these AI projects across the enterprise and embed the technology into core operations of their business.

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Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

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Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

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Retail TouchPoints

NOVEMBER 21, 2024

However, this year, you and retailers are facing the same problem: a quirk of the calendar means there are only 27 days between Thanksgiving and Christmas, five fewer days than usual, so retailers have a number of tricky balancing acts they’ll need to pull off to make sure it really is the most wonderful time of the year.

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Retail TouchPoints

MARCH 5, 2025

This presents dynamic challenges and opportunities for retail media networks in particular, as the readiness of retail media measurement remains under a microscope. How is Retail Media Rising to the Challenge?

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Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For retailers, that’s a good thing. Cultivating KOCs (key opinion consumers, a.k.a.

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Retail TouchPoints

DECEMBER 27, 2024

Retailers have to start understanding Gen Z. Theyre a tough nut to crack for many retailers; particularly those using more traditional approaches to research. Retailers must reflect this diversity in their marketing. Theyre in their late teens to mid-20s and have far more purchasing power than we give them credit for.

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Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it will make up the vast majority — over 91% — of the current U.S. digital advertising spend in 2024, according to eMarketer.

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Retail TouchPoints

MARCH 14, 2025

While Google remains the dominant driver of organic website traffic for retailers, AI-powered platforms ChatGPT, Perplexity AI, Microsoft Copilot, Meta AI, ByteDance and others are claiming their stake and increasing bot traffic to websites. Consumer Behavior is ChangingIntent is Not For two decades, Google has shaped the way we search.

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Retail TouchPoints

JANUARY 9, 2025

at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. 13 from 6 to 8 p.m.

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Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. While attackers target retailers across verticals, food- and event-oriented retail have been highly targeted.

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Retail TouchPoints

OCTOBER 11, 2024

The retail industry holds influence above many others. This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail.

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Retail TouchPoints

OCTOBER 11, 2024

Visuals were a natural part of the process when shopping was done in person, but with the rise of ecommerce, they have become an additional task on retailers’ to-do lists — something that has to be created, formatted, edited and uploaded. It’s usable by everyday consumers, and that’s what makes it powerful.”

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Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Although AI may be the vehicle that helps retailers give it to them.) Here’s what some of the leading minds in retail say consumers need now.

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Retail TouchPoints

DECEMBER 2, 2024

retail sales (excluding automotive) up 3.4% on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8

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Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. Amazon was one of the first retailers to launch an AI shopping assistant, but others swiftly followed.

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Retail TouchPoints

NOVEMBER 22, 2024

As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between Thanksgiving and Christmas. Rising debt and higher cost of living are contributing to forecasted slower retail sales this year, making it more crucial than ever for brands to stand out.

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Groove

NOVEMBER 19, 2024

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. He was previously SVP of sales, marketing and partnerships at Digital River.

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Steve Dennis

DECEMBER 30, 2024

For the last several years, I’ve made a list of annual predictions for the retail industry, which I share here, on Forbes , and on my podcast. Ive been talking about retails great bifurcation for quite some time, in articles, within my keynote talks , and in my first book. GRADE: A For many brands, flat is the new up.

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Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

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Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. Retail TouchPoints (RTP): The holiday season is quite a bit shorter than in recent years, with only 27 days between Thanksgiving and Christmas Day.

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Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends.

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Retail TouchPoints

JANUARY 15, 2025

Consumers now prefer digital payment options, with cash usage declining in all major economies. Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. Retailers are encouraged to ensure their payment processor supports this resilience capability.

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Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. In the key grocery category, Placer.ai A recent Placer.ai

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Retail TouchPoints

MARCH 3, 2025

Whether it be bedding, bath towels or a new jogger set, Cozy Earths products aim to create a sense of sanctuary luxurious, ultra-soft products that enhance the best part of your day, Davis explained in an interview with Retail TouchPoints. Historically, the brand used Klaviyo for email and Attentive for SMS.

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Retail TouchPoints

OCTOBER 30, 2024

The Children’s Place has opened an online storefront on the China-direct app Shein , marking a significant step for both retailers. The Children’s Place, which operates retail and wholesale divisions for its eponymous brand as well as for Gymboree , Sugar & Jade and PJ Place , has had a rough year. ”

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Retail TouchPoints

DECEMBER 16, 2024

That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. During a recent interview, Rick Lockton, SVP of Digital and Ecommerce for Tractor Supply, offered Retail TouchPoints a deeper look into how the retailer identifies and prioritizes its tech innovation opportunities.

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Forrester eCommerce

NOVEMBER 22, 2023

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

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Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. Some are now calling it “shoppertainment,” and I contend we are on the cusp of a quantum shift in consumer buying behavior. But here’s where the playing field is being leveled. Cutaia is the Founder and CEO of Verb Technology Co.

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Retail TouchPoints

JUNE 18, 2024

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the socio-economic environment continues to throw curveballs at commerce. billion commerce-focused consumer interactions as well supplemental consumer research.

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Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

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Retail TouchPoints

FEBRUARY 8, 2024

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising.

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Retail TouchPoints

OCTOBER 24, 2024

The pandemic really accelerated all of these numerous platforms where people can create and share content, [so that now] a consumer can come in at any point in time and easily buy in that second,” said Kaisy O’Reilly, Chief Marketing Officer at Stuart Weitzman during the IAB Connected Commerce Summit.

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Retail TouchPoints

JULY 19, 2024

The rise in delivery volume coincided with the relentless barrage of unwanted robocalls and robotexts – many launched by bad actors spoofing legitimate retail companies to swindle money and personal information from their customers. Beyond the consumer risk, there is the retailer brand risk.

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Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

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