Forrester eCommerce

JUNE 17, 2022

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers.

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Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. Boring won’t cut it.

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Consumer Retail Jewelry Arts 341

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

Shipping Costs 261

Shipping Costs Consumer Mobile Channel 261

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

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Consumer Multi-channel Retail Leisure 246

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

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Channel Magazine Consumer Operations 263

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Channel Retail Customer Experience Operations 246

Retail TouchPoints

JUNE 18, 2024

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the socio-economic environment continues to throw curveballs at commerce. billion commerce-focused consumer interactions as well supplemental consumer research.

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Retail TouchPoints

MARCH 2, 2023

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

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Channel Omnichannel Retail Technology 272

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. Whether social commerce will play a crucial role in retail going forward is no longer a question. In 2010 , adults in the U.S. earning $26.97

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BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Multi-channel retailing is the practice of selling merchandise on more than one sales channel.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

JULY 19, 2024

The rise in delivery volume coincided with the relentless barrage of unwanted robocalls and robotexts – many launched by bad actors spoofing legitimate retail companies to swindle money and personal information from their customers. Beyond the consumer risk, there is the retailer brand risk.

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Retail TouchPoints

SEPTEMBER 18, 2020

Consumer expectations are constantly on the rise, driven by innovations and new offerings that promise more efficient and personalized experiences. Now that the COVID-19 pandemic has shifted even more of our lives online, introducing new consumers to digital sales channels, providing seamless digital experiences is more urgent than ever.

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Consumer Retail Customer Experience Live Chat 339

Retail TouchPoints

AUGUST 20, 2024

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Leveraging affiliate channels. Four of these strategies include: 1.

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Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. billion in the U.S.

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Consumer Retail Merchant Services Fashion 284

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

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Consumer Fashion Shipping Costs Clothing 261

Retail TouchPoints

SEPTEMBER 4, 2024

Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience.

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Retail TouchPoints

FEBRUARY 8, 2024

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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Payments Payment Services Retail Channel 307

Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. In fact, apparel resale revenues are growing 24 times faster than retail apparel sales. .

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Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Reward your favorite entries with prizes or feature them on your brand’s social channels.

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Consumer Social Media Recommendation Travel 270

Retail TouchPoints

DECEMBER 3, 2021

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.

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Consumer Merchant Services Retail Social Media 261

Retail TouchPoints

MAY 8, 2023

“If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints. What are you doing to nurture them?

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Channel Merchant Services Payment Services Recommendation 270

Retail TouchPoints

AUGUST 15, 2024

“One of the things we learned from a recent customer segmentation study is that we have a very active consumer who is seeking solutions that are pleasing for the entire family,” explained Annie Streit, Chief Commercial Officer of Daily Harvest, in an interview with Retail TouchPoints. Retail trial is very low risk.

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Retail TouchPoints

SEPTEMBER 26, 2022

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. It’s About Entertainment.

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Consumer Social Media Retail Live Chat 261

Retail TouchPoints

MARCH 17, 2021

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China. retailer showing interest in this growing channel.

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Channel Customer Loyalty Information Events 281

Forrester eCommerce

NOVEMBER 22, 2023

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

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Retail Channel Other B2C 429

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it.

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Channel Omnichannel Retail Merchant Services 176

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Channel Consumer Electronics Consumer Electronics 120

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year.

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6% The survey of 809 U.S.

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Consumer Retail Merchant Services Document 304

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. ” In the coming months Thrive’s brand partners will be able to target specific campaigns to consumers shopping with Thrive Market. . To learn more about retail media, check out our full guide here.

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Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits.

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Consumer Customer Loyalty Customer Experience Recommendation 277

Retail TouchPoints

SEPTEMBER 19, 2023

retail sales from Nov. from last year, according to Mastercard SpendingPulse , the marketing intelligence firm of Mastercard , which measures in-store and online retail sales across all forms of payment. “It’s It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

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Consumer Electronics Automotive eCommerce 260

Retail TouchPoints

SEPTEMBER 6, 2024

Every retail ecommerce business — whether just starting out or well-established — reaches the point when adopting a more mature product information management (PIM) strategy becomes crucial to reach the next level of growth. More mature retailers, rooted in legacy PIM methods, often need to modernize their now-outdated practices.

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Information eCommerce Retail Document 261

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

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Consumer Goods Consumer Retail B2C 267

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. Some are now calling it “shoppertainment,” and I contend we are on the cusp of a quantum shift in consumer buying behavior. But here’s where the playing field is being leveled. Cutaia is the Founder and CEO of Verb Technology Co.

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Channel Marketing Social Media Technology 358

Steve Dennis

AUGUST 3, 2020

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures.

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Channel Customer eCommerce Books 206

Retail TouchPoints

JANUARY 9, 2024

One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN). Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best.

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Retail Omnichannel Channel Mobile 284