Forrester eCommerce

AUGUST 20, 2020

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer. Based […].

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Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 272

Consumer Shipping Costs eCommerce Gifts 272

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

Sporting Goods 282

Sporting Goods Technology Omnichannel Operations 282

Retail TouchPoints

JULY 10, 2024

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.

Retail 226

Retail Social Media Point of Sale Information 226

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior.

Social Media 289

Social Media Beauty and Health Multichannel eCommerce 289

Forrester eCommerce

JUNE 17, 2022

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers.

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Channel Consumer Retail Customer 195

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

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Omnichannel Merchant Services BigCommerce Payment Services 258

Retail TouchPoints

MAY 8, 2023

If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints.

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Channel Merchant Services Payment Services Recommendation 236

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Reward your favorite entries with prizes or feature them on your brand’s social channels.

Consumer 234

Consumer Social Media Recommendation Travel 234

Groove

JANUARY 24, 2022

Though trends come and go, some trends stick around. With this growth comes the importance of staying up-to-date with the latest eCommerce trends. So, we put together this blog to share our forecast of the top eCommerce trends that we believe will make their mark in 2022. Are you ready? Storytelling With Infographics.

eCommerce 326

eCommerce Merchant Services Shipping Mobile 326

Retail TouchPoints

NOVEMBER 6, 2023

The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” For this period, we will specifically focus on [categories like] Winter, Winter Formal, Holiday and Party.”

Fashion 237

Fashion Omnichannel Consumer Operations 237

Retail TouchPoints

MARCH 17, 2021

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. Planned streams include on “how to wear Burberry runway looks,” a spring beauty trend happy hour and a conversation with the British makeup artist Charlotte Tilbury. “We

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Channel Customer Loyalty Information Events 246

Retail TouchPoints

FEBRUARY 29, 2024

“Many systems can now identify sales trends, understand customer behavior and gauge employee performance. The integration of real-time customer feedback mechanisms and predictive analytics tools are other exciting developments, allowing businesses to proactively adapt to customer needs and trends.

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Point of Sale POS Payment Services Merchant Services 228

Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Conclusion.

Mobile eCommerce 310

Mobile eCommerce Mobile eCommerce Social Media 310

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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Channel eCommerce Social Media Magazine 195

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Consumer Omnichannel Events Customer Experience 346

Retail TouchPoints

JULY 29, 2022

In her RICE session Brooks broke down the reasons behind the rise of shopper promiscuity and why she believes “this is not a trend — this is the future of retail.”. To track this, she looks at the number of consumers that start a shopping journey with a specific brand in mind and then actually buy that brand.

Consumer 314

Consumer Channel Events Retail 314

Retail TouchPoints

OCTOBER 24, 2023

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. We can put him in places where our competitors can’t get their brand,” she said.

Food and Beverages 259

Food and Beverages Workshop Games Consumer 259

Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

Mobile 238

Mobile Operations Consumer Shopify 238

Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

Consumer 237

Consumer Electronics Automotive eCommerce 237

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

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Retail POS Apparel Department Stores 256

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Ecommerce University was developed to dig into the new, emerging and evolving trends driving this exciting era of retail. This year, it’s projected to reach 21.8% They have to see it to buy it.

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eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.

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B2C B2B Supplies Conversion Optimization 323

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

TalkingRetail

MARCH 11, 2024

Out of Home media and infrastructure company Clear Channel has released a new study focusing on consumer shopping behaviour in the UK.

Consumer 64

Consumer Channel Retail 64

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. 6 MarTech Trends. Then your MarTech tool can do the rest. Content Management.

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Marketing Consumer Reference Leisure 278

Kissmetrics

FEBRUARY 19, 2021

If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Here are the ten key trends influencing entrepreneurs this year and beyond.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. However, the latest trend that offers the most promising opportunity for brands, influencers and perhaps most notably, creators, is shoppable livestream video.

Channel 357

Channel Marketing Social Media Technology 357

Wiser

JULY 22, 2024

The beverage industry, in particular, has seen a shift from prioritizing dollar growth to unit sales, reflecting changes in consumer purchasing behavior post-COVID. Adapting Sales Strategies to Shopper Trends Retailers are adopting customer segmentation to distinguish between full-price buyers and discount seekers.

Multi-channel 78

Multi-channel Retail Document Customer Loyalty 78

Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly.

Consumer 319

Consumer Clothing Retail Apparel 319

Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Michelle Gass, President of Levi Strauss & Co.,

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ACH Multi-channel Technology Customer Retention 243

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. German consumers are among the heaviest marketplace users, as 83% regularly visit multiple marketplaces.

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Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

OCTOBER 25, 2024

And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.

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Omnichannel eCommerce Shopping Carts Consumer 262

Retail TouchPoints

FEBRUARY 1, 2021

Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). More than one-third of consumers now shop online each week, up from 28% pre-pandemic. These are four with staying power: 1. Contactless customer experience.

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Customer Experience Customer Omnichannel Social Media 293

Kissmetrics

FEBRUARY 22, 2021

Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Repurposing Content Across Channels.

Marketing 290

Marketing Social Media Mobile eCommerce 290

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. The first step is to use the right hashtags according to location and trending videos by category, which you can find on the “Discover Tab.”

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Consumer Magazine Social Media Clothing 246