Retail TouchPoints

JANUARY 8, 2025

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. In 2020, global ecommerce sales reached $4.2 trillion.

Supplies 279

Supplies Consumer Shipping Costs Multi-channel 279

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236

Consumer SEO Marketing Information 236

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

APRIL 10, 2025

Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships. consumers who say they will pay more based on an important value, nearly a quarter are spending more than they were six months ago. Resonate data shows that of the 54 million U.S.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Groove

NOVEMBER 19, 2024

The conversation explores trends like the pendulum shift in hosting models, the growing resistance to rev-share models, and the nuanced needs of regulated industries. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? Where do we go from here?

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Cultivating KOCs (key opinion consumers, a.k.a. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. trillion — a soft 3% growth rate over the same period in 2023.

Retail 306

Retail Merchant Services Channel Consumer 306

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 279

Merchant Services Apparel Mobile Jewelry 279

Retail TouchPoints

JANUARY 2, 2025

The Retail TouchPoints editors have identified 10 of the most-read news stories this past year many of which exemplify key trends that will continue to resonate throughout 2025. The brand also has been dealing with the repercussions of its efforts to beef up its direct-to-consumer (DTC) channel. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Fashion Retail 147

Retail TouchPoints

DECEMBER 6, 2024

A revamped product assortment that leans into trend-forward products and styles mimicking parents’ personal styles, including mini me versions of fashionable items. The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Consumers want to be part of an in-store experience that allows them a personalized, agile and enjoyable shopping experience in store.

Technology 295

Technology Omnichannel Operations Shipping Costs 295

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. For its part, Shein gains credibility as the China-based company faces continued scrutiny from U.S. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. In 2025, four key trends will drive the adoption of gen AI in the retail industry: 1. It also can enhance marketing by correlating visual trends in product images with purchasing behavior.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Groove

JANUARY 24, 2022

Though trends come and go, some trends stick around. With this growth comes the importance of staying up-to-date with the latest eCommerce trends. So, we put together this blog to share our forecast of the top eCommerce trends that we believe will make their mark in 2022. Are you ready? Storytelling With Infographics.

eCommerce 337

eCommerce Merchant Services Shipping Mobile 337

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Establish Trust To help establish consumer trust, we recommend positioning your brand as an industry expert.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. In fact, U.S. But all these folks are starting to become very curious about CTV.

Channel 267

Channel Marketing Presentation Social Media 267

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. TikTok advertisements are still short, around 10-15 seconds, but knowing you can supplement with longer, lifestyle advertisements on your channel can double your chances of visibility and engagement on the channel.

Social Media 78

Social Media Presentation Fashion Jewelry 78

Retail TouchPoints

JULY 29, 2022

In her RICE session Brooks broke down the reasons behind the rise of shopper promiscuity and why she believes “this is not a trend — this is the future of retail.”. To track this, she looks at the number of consumers that start a shopping journey with a specific brand in mind and then actually buy that brand.

Consumer 325

Consumer Channel Events Marketing 325

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.

B2C 328

B2C B2B Supplies Conversion Optimization 328

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 290

Consumer Shipping Costs eCommerce Gifts 290

Retail TouchPoints

MAY 8, 2023

If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

DECEMBER 17, 2024

Experts believe this trend will lead to better overall performance resulting from higher profitability, stronger productivity and better customer experiences. Furthermore, the integration of inventory visibility and search reduces the likelihood of stockouts and overselling while enabling seamless cross-channel fulfillment.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. However, the latest trend that offers the most promising opportunity for brands, influencers and perhaps most notably, creators, is shoppable livestream video.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

DECEMBER 16, 2024

That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. RTP: How do you use consumer and associate feedback to best prioritize your tech investments? What role does the app currently play in consumers’ shopping behaviors?

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

JULY 10, 2024

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

Retail 278

Retail POS Apparel Department Stores 278

Wiser

APRIL 9, 2025

The Importance of Capturing Consumer Choices Every moment a consumer decision is not influenced in your favor, it represents a vulnerability. This report explores the five core pillars that are essential for capitalizing on every consumer moment and improving your outcomes.

Consumer 78

Consumer eCommerce Food and Beverages Channel 78

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264