Kissmetrics

MAY 2, 2018

Marketers use a wide variety of channels, types, and formats for their content. Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. Create White Papers and Infographics.

White Paper 236

White Paper Webinar Social Media Blog 236

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. What does that mean for retailers?

Customer Data 264

Customer Data Customer White Paper Technology 264

ROI Revolution

JULY 11, 2022

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. 65% of marketers use automation in email marketing, making it the most automated marketing channel.

Blog 158

Blog White Paper SEO Marketing 158

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. It's not uncommon for consumers to opt out of emails, causing email lists to diminish. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics.

White Paper 231

White Paper Social Media Seminar Customer Loyalty 231

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. To help establish consumer trust, we recommend positioning your brand as an industry expert. Establish Trust.

Social Media 258

Social Media Marketing Webinar White Paper 258

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. Search engines are the most common brand discovery channel, with 32% of internet users saying they find new brands or products this way. Ad spend stabilized again by March 2021 to 14% YoY growth.

Marketing 172

Marketing Social Media White Paper SEO 172

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 189

Marketing White Paper Social Media Mobile 189

ROI Revolution

SEPTEMBER 29, 2023

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

White Paper 78

White Paper Consumer Marketing Books 78

Retail TouchPoints

AUGUST 11, 2021

The site has become a de facto search engine for many consumers, with 53% of shoppers in the U.S. Not all marketplaces are created equal ,” said Mohit Mohal, Managing Director at the A&M Consumer and Retail Group in an interview with Retail TouchPoints. Selecting the Optimal Marketplace Mix. Think about it like a set of golf clubs.

Other 147

Other White Paper Multi-channel eCommerce 147

Retail TouchPoints

JUNE 27, 2023

The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data. Albertsons has released a white paper intended to be a starting point for retail media standardization.

Retail 264

Retail White Paper Customer Experience Marketing 264

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. The number one trend in consumer decision making right now is brand values.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Kibo

DECEMBER 17, 2020

But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Below are the five key elements necessary to deliver on the promise of consistently relevant cross-channel relationships.

B2B 104

B2B White Paper Payment Services Channel 104

365 Retail

JULY 16, 2024

In an era dominated by digital interactions, the enduring significance of the voice channel in customer service has been highlighted by a survey of 1,000 consumers conducted by the leading research and analysis firm for the contact centre industry, ContactBabel. Despite advancements, current metrics for voice channels are lacking.

Channel 52

Channel White Paper Multi-channel Customer 52

365 Retail

MAY 10, 2024

Your customers are interacting with your brand across a wide range of digital and physical channels. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Zero-party data: This is the information that consumers freely disclose about themselves.

White Paper 119

White Paper Retail Information Customer Data 119

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. The page usually has a goal like: sales email list sign-ups white paper downloads. Marriot Bonvoy had a 3.4x What is a landing page?

Social Media 348

Social Media eCommerce Download White Paper 348

Kibo

JANUARY 27, 2021

In 2021, B2B companies will be more reliant than ever on digital channels. B2B buyers are bringing their expectations as retail consumers to work. Personalization And B2B Ecommerce White Paper. That means that a full-featured ecommerce site is now table stakes in order to meet growing buyer expectations. .

eCommerce Platforms 115

eCommerce Platforms B2B Payment Services eCommerce 115

ChannelAdvisor

JANUARY 22, 2020

And an entire industry can expand from a couple of key channels to an explosion of 100+ marketplaces generating trillions of dollars in global revenue. . Meanwhile, Google is continuing to inch consumers further away from “I found it on Google” interactions toward “I bought it on Google” experiences. .

eCommerce 104

eCommerce White Paper Fulfillment Mobile 104

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

SEPTEMBER 8, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. September 8. Salesforce ).

Consumer 78

Consumer eCommerce White Paper Mobile 78

ChannelAdvisor

MARCH 7, 2022

Consumers continue to seek their favorite brands on marketplaces like Amazon, Walmart, Target and eBay — but these aren’t the only profitable options for selling your products. This is the first step to ensuring consumers receive accurate information about your products. Address your retailer network. Resolve listing errors.

eCommerce 91

eCommerce White Paper Fulfillment Demo 91

ROI Revolution

OCTOBER 6, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. million last year.

Consumer 78

Consumer eCommerce White Paper Marketing 78

BigCommerce

AUGUST 17, 2018

All you need is a piece of white paper to use as a background. For Tahnee, who worked in an aesthetically-driven industry , taking pictures of inventory was one of the more time-consuming processes. By providing links in emails, we were able to prevent additional contacts through our customer support channels.

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

OCTOBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78

ChannelAdvisor

JANUARY 4, 2019

New sales channels emerged. With each e-commerce change and transition, ChannelAdvisor was there — documenting it all in our continually-updated series of eBooks, white papers, on-demand webinars and guidebooks. Facebook and Instagram have proven to be highly profitable social channels for e-commerce companies.

White Paper 59

White Paper eCommerce eCommerce Software Fulfillment 59

365 Retail

MAY 23, 2024

The recently published “ Retail Resilience ” report investigates these changes, offering a detailed analysis of in-store retail operations and consumer expectations. On average, consumers completed 59.1% Balance Online and Offline Channels : Ensure a seamless shopping experience across both online and physical stores.

Food and Beverages 119

Food and Beverages Retail eCommerce Operations 119

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 164

eCommerce Social Media Multi-channel Article 164

365 Retail

AUGUST 17, 2022

consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index , learning more about them is time well spent. That means, messaging that goes beyond a first name or lumping consumers into generic buyer personas. Real-time wins.

White Paper 59

White Paper Retail Payment Services Payments 59

Kissmetrics

MARCH 12, 2018

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. If you have written reports, white papers, or books, you can add them to your publications section. Then try LinkedIn Advertising. while the average CTR was.13%

Marketing 205

Marketing Recommendation Other B2B 205

Kissmetrics

JANUARY 2, 2019

I am also not going to give you advice that is extremely time-consuming, like writing blog posts, as you’ll also be running your business at the same time. But I know they are time-consuming to create, and I’m not asking you to create guides. And influencer marketing is becoming one of the most effective promotion channels.

Blog 273

Blog Article SEO Marketing 273

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

ChannelAdvisor

AUGUST 30, 2018

Consumers sure do love their brands. It’s little wonder, then, that three out of five consumers turn directly to a brand’s website when researching products, or that more than half choose to purchase directly from a manufacturer when given the option. Brands are reliable. Brands are authentic. Be Ready to Meet High Expectations.

eCommerce 65

eCommerce White Paper Shipping Costs Information 65

365 Retail

MAY 2, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Channel 52

Channel Retail Download eCommerce 52

Profitero

APRIL 18, 2017

As we discussed in an earlier post , consumer demand for buying alcohol online is clearly on a growth curve. We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Engage Consumers Through Digital Initiatives.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

Profitero

FEBRUARY 15, 2017

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. Manufacturers can’t build their consumer knowledge base by themselves.

eCommerce 60

eCommerce White Paper Electronics Document 60