article thumbnail

4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
article thumbnail

What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

Conversion Optimization Improves with Immersive Technology and Real-Time Personalization. Another trend that we see coming out of the commerce changes sparked by the pandemic is a new focus on optimizing the new customer journey features to improve the experience and increase conversions.

B2C 328
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Video] Optimizing for Conversions to Create Lifetime Value, Part 3: Creating Your Conversion Optimization Strategy

ROI Revolution

Getting as much qualitative and quantitative data as you possibly can will help your brand make the right conversion rate optimization decisions. Once you have all this data, the next step is to synthesize it down and determine how it will inform your conversion optimization strategy.

article thumbnail

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Here you can also see which marketing channels are driving sales per customer. BigCommerce Insights allows brands to dig deeper into top customer conversion channels by cohort –– for 30, 60, 90, 180 and 360 day report views. RFM scores should be calculated by channel. You can also get this by cohort. Here is a taste.

article thumbnail

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Mobile Optimization. CRO & Data-Driven Optimizations. Omni-Channel Management. Shipping + Fulfillment Optimization. How to Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service: Two brands give you a behind-the-scenes look at how they manage exceptional customer service across all channels.

eCommerce 419
article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
article thumbnail

The Results Are In: The 22 Best Ecommerce Website Designs of 2018

BigCommerce

And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). But tons of people forgo Amazon to shop ion branded website channels. Add to that the fact that 48% of online product searches in the U.S.

eCommerce 420