Retail TouchPoints

FEBRUARY 17, 2021

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. If you regularly handle large amounts of customer data, know that things like inconsistent formatting and outdated data can cause serious issues in your business.

Customer Data 217

Customer Data Improvements Management Customer 217

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 243

Channel Management Customer Data Technology 243

Retail TouchPoints

JANUARY 20, 2021

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume.

Customer Data 179

Customer Data Customer Customer Experience Channel 179

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

NOVEMBER 22, 2024

Some of the best external loyalty programs today offer this, combining the strengths of both models to engage consumers across multiple channels. By blending Affiliate and CLO programs, retailers gain access to valuable, consented customer data that fosters personalized, relevant experiences.

Banking 277

Banking Travel Consumer Marketing 277

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

MARCH 5, 2025

CDPs : A Customer Data Platform is a valuable tool for a retail media business to unify its customer view from the rich first-party data that comes from being a retailer. Clean rooms facilitate collaboration and data sharing with brands while maintaining compliance with privacy regulations.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

MARCH 8, 2021

Lacroix: Especially now with consumers interacting with brands so much digitally, there is a great opportunity to leverage your website, social media channels, ecommerce and digital advertising, but back that up with a human approach. RTP: What else do you think is crucial for retailers to know about humanizing the digital experience?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

FEBRUARY 9, 2023

That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. At the end of the day, threat actors follow the money and utilize the lowest-effort channels to reach it.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. Buyers who haven’t engaged in any channel in 30 days. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? On the digital side, it’s that continued journey to channel-less and frictionless. Take for example CDPs.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

DECEMBER 15, 2022

The partnership with Salesforce has allowed Casey’s to tap into marketing channels that now drive 30% of the retailer’s revenue. The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Cross-Channel Orchestrations. Customer Insights.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

DECEMBER 12, 2024

Why these partnerships work: Shared audiences: Commerce media platforms leverage retailers’ rich customer data to identify overlapping audiences between brands. This allows companies to target consumers who are likely to be interested in both their products and the products of their partner brand.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 277

Presentation Customer Data Channel Operations 277

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

Merchant Services 264

Merchant Services Shopify POS Multi-channel 264

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

JULY 9, 2020

Comm100 X centralizes customer conversations across live chat, email, SMS and social media, helping empower customer service agents to track and respond to queries across digital channels through a single, unified interface. This gives customer service agents full context into customers’ calls.

Live Chat 222

Live Chat Customer Social Media Omnichannel 222

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 264

Small Business Retail Banking Retail Travel 264

Retail TouchPoints

MAY 30, 2024

“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small ,” said Scotti in the statement. “I’m I’m thrilled to have Mark join our team and lead this important work.”

PayPal 278

PayPal Merchant Services Payment Services Consumer 278

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. This is especially true of your existing CRM and any other customer data sources. You can get really granular when it comes to personalized customer journeys, for example.

Marketing 362

Marketing Multi-channel B2B Management 362

Optimizely

DECEMBER 3, 2020

Now the question is, how do you use this data from customer acquisition to browsing, purchase, loyalty, review, and customer service to win the rest of this holiday season and into the next year? Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195