Retail TouchPoints

JANUARY 20, 2021

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. See how Tresure Data can help deliver real-time, personalized engagement. Learn more at: www.treasuredata.com/retail.

Customer Data 148

Customer Data Customer Customer Experience Channel 148

Optimizely

FEBRUARY 3, 2020

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). In contrast, a customer data platform only relies on verified first-party data alone.

Customer Data 195

Customer Data Customer eCommerce Platforms Channel 195

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 243

Channel Management Customer Data Technology 243

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 294

Omnichannel Customer Experience Accessories Customer Data 294

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Customer Customer Data Customer Loyalty 70

Groove

OCTOBER 11, 2024

Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Messages can complement content from other channels and build on engagement.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. The post Customer data: Which retailers are leading the way? Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

BigCommerce

SEPTEMBER 28, 2017

It is the lifetime loyalty of that customer –– and loyalty often determines who wins in various ecommerce verticals. In order to succeed, ecommerce businesses not only need to build a revenue model around customer service but also a culture around great service that sets themselves apart from the competition. Let’s dive in.

Channel 402

Channel Live Chat Multi-channel Customer 402

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150

Retail TouchPoints

AUGUST 5, 2024

Major retailers like Walmart have been experimenting with this brand of conversational commerce for years at this point with the hopes of transforming the customer experience. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 260

Live Chat Customer Experience eCommerce Recommendation 260

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

GetElastic

JANUARY 14, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 136

Customer Experience Customer Multichannel Social Media 136

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

Merchant Services 251

Merchant Services Shopify POS Multi-channel 251

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

FEBRUARY 9, 2023

That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

Customer Data 192

Customer Data Customer Omnichannel Electronics 192

365 Retail

SEPTEMBER 30, 2022

Today marks a significant moment in the Currys omnichannel journey, as it goes live with a more connected service across all of its channels that will provide personalised journeys and customer insights on a massive scale, accelerating its growth and delivering on its strategic objective to build even more customers for life.

Customer Experience 78

Customer Experience Customer Omnichannel Channel 78

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 229

Multi-channel Retail Customer Experience Customer Data 229

Groove

AUGUST 19, 2024

Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.

Live Chat 195

Live Chat Multi-channel Demo Shopify 195

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. The benefits of going omnichannel?

Omnichannel 313

Omnichannel Multichannel Multi-channel Customer Retention 313

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? On the digital side, it’s that continued journey to channel-less and frictionless. Take for example CDPs.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. Catalog Price Optimization.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. Raise does this well, using a long-term multi-channel approach.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 233

B2B eCommerce BigCommerce Omnichannel 233

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

GetElastic

FEBRUARY 26, 2020

Better customer experience means targeting people, not buyers. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Customer Experience 78

Customer Experience Customer Multichannel Social Media 78

Retail TouchPoints

MARCH 8, 2021

RTP: What else do you think is crucial for retailers to know about humanizing the digital experience? Lacroix: Especially now with consumers interacting with brands so much digitally, there is a great opportunity to leverage your website, social media channels, ecommerce and digital advertising, but back that up with a human approach.

Customer Data 260

Customer Data Customer White Paper Technology 260

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 231

Multi-channel POS Customer Data Mobile 231

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

Retail 296

Retail Customer Experience Customer Retention Technology 296

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Gauge customer and purchase trends. Social Media – Social media has become a reliable source of data.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JULY 26, 2024

B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust. The Challenge of Meeting Customer Demands Why are B2B sellers struggling to keep pace with customer demands?

B2B 226

B2B Payment Services Payments Shipping Costs 226

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels.

Omnichannel 144

Omnichannel Customer Retail Customer Data 144

Retail TouchPoints

SEPTEMBER 8, 2023

“The evolution toward a cookieless world and consent management issues with zero- and first-party data make it more difficult for marketers to access data,” wrote the July 2023 report’s authors, Thomas Husson and Rusty Warner, both VPs and Principal Analysts at Forrester.

B2C 236

B2C Marketing Technology Customer Data 236