Retail TouchPoints

DECEMBER 12, 2022

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. 5 Customer Data Dangers. Did you know that 92.3%

Customer Data 217

Customer Data Improvements Management Customer 217

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

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Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 5, 2025

Amid increasing privacy restrictions and 40% of Chrome users opting out of third-party cookies already, its imperative for marketers to explore alternative strategies in order to maintain their ability to gather valuable data and insights.

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Retail Marketing Technology Presentation 238

Retail TouchPoints

NOVEMBER 22, 2024

Some of the best external loyalty programs today offer this, combining the strengths of both models to engage consumers across multiple channels. By blending Affiliate and CLO programs, retailers gain access to valuable, consented customer data that fosters personalized, relevant experiences.

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Banking Travel Consumer Marketing 277

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data lends itself to relevant and personalized messages.

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Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

FEBRUARY 9, 2023

The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. In other words, it can help you build a data-driven ecommerce business.

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Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans.

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Customer Data Customer White Paper Technology 264

Retail TouchPoints

JANUARY 5, 2023

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Data is at the Center of Everything’. An intricate data management strategy is essential to pulling off this consistency; at e.l.f.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

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Channel Management Customer Data Technology 243

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

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Retail Customer Data Customer Experience Social Media 306

BigCommerce

JANUARY 23, 2018

The biggest 2 of which are issuing the RFP and transferring the data. I’ll give you an RFP template you can print out and use right now –– and introduce you to the free services teams that will migrate your data for you. Finally, I’ll debunk the most common data migration myths out there. REMEMBER TO ACCOUNT FOR DATA MIGRATION.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Ouai Utilizes Data to Deliver Product Recommendations.

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Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

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Marketing Retail Multi-channel Events 264

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Information 290

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

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Toys Supplies Improvements Marketing 260

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data. We do this by building bespoke models based ONLY on your data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Retail TouchPoints

OCTOBER 13, 2022

A few hints: Capture purpose-oriented, relevant and differentiating data for the experience. Luxury brands have less opportunity to impact their customers than other brands, as visit and purchase frequency is significantly lower while service expectations are higher. Set up store processes at the service of the customer.

Payment Services 278

Payment Services Fashion Travel Information 278

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth. The Role of AI Advancements in AI are driving new ways to leverage first-party data to power commerce media.

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Travel Books Accessories eCommerce Technology 173

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation? Buyers who haven’t engaged in any channel in 30 days.

Customer 334

Customer B2C Customer Data Improvements 334

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Optimizely

NOVEMBER 27, 2018

With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue. We’ve got the data to prove it. The data on email personalization. The data shows that personalized emails also generate far more revenue: Non-personalized emails generate $0.26

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. The Decline of Click-Based Attribution. Game Theory Meets Attribution.

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Multi-channel Games Retail Social Media 306

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

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Customer Retail Information Consumer 242

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

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Social Media Consumer Information Marketing 278

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

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Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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Omnichannel Customer Experience Accessories Customer Data 312

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

JUNE 9, 2023

The brands we work with are pursuing a multitude of sustainability initiatives, from improvements in their supply chain to innovative ways to extend the usable life of their products through curated resale channels. Sustainability can be highly data-driven.

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Supplies Operations Shipping Costs Customer 246

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information Management 246

Groove

NOVEMBER 17, 2020

Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. So, how does this help businesses build relationships with their customers? Data Science & Reporting. Cross-Channel Orchestrations.

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BigCommerce Customer Data Social Media eCommerce 300