Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 167

eCommerce Marketing eCommerce Marketing Merchant Services 167

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Optimizely

OCTOBER 9, 2017

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy. Email marketing. Mobile apps.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns.

eCommerce 328

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 328

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

B2C 30

B2C Webinar Marketing Customer Data 30

Optimizely

OCTOBER 26, 2017

Your customers could use up to five different devices within the same purchasing cycle, according to DigitasLBI. And that doesn’t even include the various browsers or channels that they’re using as well. This is a huge amount of data for you to keep track of as a B2C marketer. Resolve customer identity.

Customer 186

Customer B2C Customer Data Mobile 186

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

Optimizely

MARCH 9, 2021

Zaius integrated with Bronto in early 2020, enabling brands’ and retailers’ customer and email activity data to be automatically captured with every message send, open, click and bounce occurrence. Image Source: Zaius. What Zaius can do.

Customer Experience 195

Customer Experience Demo Customer Data Omnichannel 195

Optimizely

OCTOBER 19, 2017

But if you’re seeing no engagement at all, those customers are definitely at-risk. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. Use a new channel to reach out. Mobile push notifications. Search ads.

Customer 306

Customer Channel B2C Omnichannel 306

Omnisend

MAY 4, 2021

Influencers are welcome on virtually all social media channels. TikTok is today’s popular platform, overtaking YouTube and Instagram influencer marketing. Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

BigCommerce

JUNE 22, 2017

Out-of-the-box BigCommerce Ecommerce Analytics allows you to dove into individual customer reports to determine how often they are buying, what they are buying, any motivations for buying (discounts) and more. Here you can also see which marketing channels are driving sales per customer. Marketing Insights Reports.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

BigCommerce

DECEMBER 20, 2017

CRO & Data-Driven Optimizations. Email Marketing, Automation & AOV. Influencer Marketing. Omni-Channel Management. Customer Lifetime Value & Referral Programs. Now, brands must look to new tactics to make their customer experience a differentiator. Email Marketing, Automation and AOV.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

FastSpring

OCTOBER 27, 2020

When you look at the ecommerce market as a whole, there has never been a better time to make a switch from marketplaces and app stores to a D2C business model. However, moving software sales to a D2C model takes careful planning. Our guide takes you through a comprehensive look into moving your company over to a D2C model.

Consumer 148

Consumer eCommerce Marketing Customer Data eCommerce 148

Optimizely

DECEMBER 5, 2017

By automating this high-touch marketing process, your ecommerce business can actually gain an advantage in the market, saving time and improving conversion rates. If you’re ready to stop overlooking lifecycle automation, here’s how to add it to your ecommerce marketing strategy. Use customer data to segment buyers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. You ran a similar campaign last year, and you want to know which channels were most successful and which demographics responded best, so you can optimize your new campaign.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs?

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Omnisend

MAY 15, 2020

Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. Business Bottleneck 1: Too Much Data and Too Little Time. Are you facing a problem of plenty when it comes to customer data? Struggle to go live with marketing campaigns powered by fresh consumer insights?

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Omni-channel marketing reports. Want the shorter version?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Magento 81

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Seamless Customer Experience Wins.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

AUGUST 31, 2017

You may think that at worst, a personalization mistake is a simple error that won’t hurt your marketing results or overall brand reputation. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong. Instead of converting a new customer, this email instead annoyed her. Don’t become a tragedy.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

DECEMBER 10, 2019

Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience. If the data marketers have access to isn’t actionable, it’s useless. . The company is not alone in this.

Customer 150

Customer Customer Data Customer Experience eCommerce 150

Optimizely

NOVEMBER 7, 2019

The hard part of segmenting your customers should be giving your business model the proper consideration, not getting the data you need. Use this “central command” to gain full visibility into the customer journey, regardless of where it’s happening or whether the customer is still anonymous or already known.

Improvements 30

Improvements Channel Events Customer 30

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Benefits of SMS Marketing SMS is a direct channel.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Optimizely

DECEMBER 21, 2020

Customer Data Platform (CDP). The foundation of all CDPs should be data processing and accessibility so it can be easily activated to any system a brand relies on, whether it be for marketing, customer service, or merchandising. Marketing Automation. lift in post-exposure conversion. APIs and Integrations.

Channel 195

Channel Marketing eCommerce Platforms eCommerce 195

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Data Customer Retention Omnichannel 134

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40