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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. In this guide, we'll go over everything you need to know about these platforms so that you can enjoy the benefits of unified commerce.

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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Messages can complement content from other channels and build on engagement.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Your unique combination of these aspects is unlike that of any other ecommerce business out there – and is why no FUD headline like “Why Your Business Will Fail” or “8 Innovative Ways to Skyrocket Growth” will ever fully apply to your brand. We’ll cover: What an ecommerce platform is. What is an Ecommerce Platform?

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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Why Retailers Need a Centralized Database for Business Efficiency and Growth

RETAIL MANAGEMENT SOFTWARE

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

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7 Powerful Enterprise E-Commerce Platforms for Retail Businesses

Fabric

Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retail operations. With global e-commerce sales projected to reach $6.3 trillion by 2026, it’s now more important than ever to invest in a platform that can adapt and scale as your business grows.

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The Pros and Cons of a Customer Data Platform

Optimizely

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). In contrast, a customer data platform only relies on verified first-party data alone.