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The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

Retail TouchPoints

These are the kinds of unexpected brand alignments that commerce media is enabling, allowing companies to tap into complementary audiences and create unique win-win value propositions for brands that might not have interacted otherwise. Laura Cosgrove is a seasoned executive with extensive experience in ecommerce technology.

Travel 173
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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

There are 3 pain points that often forces brands to migrate to new technology – and all of them are signals that you should have done it much, much sooner. Your 3 options when it comes to ecommerce technology. It is pay-to-play in so many channels: Adwords. Cloud Ecommerce Technology.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing.

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Why Data Orchestration is Essential for E-Commerce

Fabric

In the first article, you’ll learn about what data orchestration is, why it’s essential, and how it works. We’ll also explore the related concept of API orchestration and explain why it’s crucial for building today’s modern e-commerce technology stacks. What is Data Orchestration?

eCommerce 246
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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Multi-channel automation.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. B2B companies that adopt multi-channel commerce will benefit from being able to engage with customers from one touchpoint to another with more knowledge about what customers are looking for and how.

B2B 141
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

How do you import/export catalog & customer data? How do you support real-time Inventory sync within multiple channels? Are Custom Product Attributes supported? Can I integrate my ecommerce platform with an Amazon store? You can push your products from an ecommerce platform over to Amazon and vice versa.