Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. When customers are looking at specific products but may need more information. So what’s the solution? Consider, for example, two specific opportunities to reach out with a web push message: 1.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 259

Shipping Costs Improvements Live Chat Retail 259

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

Merchant Services 261

Merchant Services Shopify POS Multi-channel 261

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Retail TouchPoints

MARCH 8, 2021

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

Customer Data 261

Customer Data Customer White Paper Technology 261

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? This includes things like Contact Center AI, improving service and reducing costs to serve customers. [A

Channel 176

Channel Omnichannel Retail Merchant Services 176

BigCommerce

SEPTEMBER 28, 2017

Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? This is what multi-channel customer service aims to solve.

Channel 402

Channel Live Chat Multi-channel Customer 402

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Optimizely

MAY 27, 2020

New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable. Or select Poplar as a channel in your campaigns to target shoppers with direct mail campaigns!

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Groove

SEPTEMBER 23, 2024

You can improve your rankings by using strategies like guest blogging to put links on other sites. When you leverage your customer data to target the right group with the right message at the right time, you're going to achieve a lot better results than a "one-size-fits-all" approach.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Retail TouchPoints

AUGUST 29, 2024

Using the solution provider’s single financial technology platform to gather data from its physical and digital channels will help Ikea identify shopping behaviors across touch points and uncover business opportunities relating to customer lifetime value.

Payment Services 144

Payment Services Customer Data Channel Operations 144

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Groove

AUGUST 19, 2024

Gorgias Chat doesn’t just make life easier for your in-house support team— it also improves your customer experience. The Gorgias Chat system offers real-time support, AI-driven chatbots, and centralized communication that helps all parties enjoy a seamless customer service flow.

Live Chat 195

Live Chat Multi-channel Demo Shopify 195

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. Improved control of operational processes (54%). Shopper analysis.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. A good system should reduce errors and improve results. Advertising channel patterns have ebbed and flowed for decades.

Channel 150

Channel Department Stores B2C Recommendation 150

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. Using both semantic and vector search technologies , Loomi helps your customers find exactly what they’re looking for.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Optimizely

DECEMBER 21, 2017

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 260

B2B eCommerce BigCommerce Omnichannel 260

Retail TouchPoints

AUGUST 5, 2024

How to Implement Conversational Commerce into Your Digital Strategy First and foremost, brands need to examine the various channels on which they interact with their customers and decide which are the most active. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 274

Live Chat Customer Experience eCommerce Recommendation 274

Pivotree Blog

OCTOBER 17, 2022

Perhaps the best way to improve product discovery is to keep your product content optimized and up to date. But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock.

Channel 98

Channel Customer eCommerce SEO 98

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. Improved Data Accuracy and Consistency One of the most significant advantages of having a centralized database is the accuracy and consistency of data.

eCommerce Platforms 90

eCommerce Platforms Multi-channel Retail eCommerce 90

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 261

Retail Customer Data Channel Mobile 261

Ecommerce Platforms

FEBRUARY 9, 2023

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. Merchants have the option to purchase a hand strap and protective case to improve its durability.

POS 104

POS Shopify Merchant Services Channel 104

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 261

Omnichannel Marketing Social Media Channel 261

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. Buyers who haven’t engaged in any channel in 30 days. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

Retail TouchPoints

OCTOBER 25, 2023

Not only is it tougher to provide stellar customer service when associates are responsible for multiple tasks, but fewer workers overall means the employee experience (EX) also suffers. Retailers also need to make sure they’re planning ahead from a marketing and CRM perspective as to how they will re-engage with that customer.

Multi-channel 313

Multi-channel Customer Experience Mobile Customer 313

Retail TouchPoints

OCTOBER 22, 2024

IVAs also can efficiently capture customer feedback through surveys, chat interactions and follow-up emails. Enterprises Enterprises face the challenge of delivering consistent CX across multiple channels and locations. An adaptable CX strategy—informed by metrics like LTV—helps businesses meet the evolving needs of their customers.

Payment Services 261

Payment Services Small Business Retail Recommendation Customer Experience 261

Retail TouchPoints

NOVEMBER 6, 2023

As foot traffic improves at the nation’s malls, the gap between digital commerce and brick-and-mortar retail continues to narrow. The balancing act between these two channels demands a targeted omnichannel strategy that blends digital and in-person experiences into a single, seamless customer journey. In fact, the U.S.

Omnichannel 307

Omnichannel Social Media Channel Mobile 307

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 307

Retail Games Multi-channel Leisure 307

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels.

Omnichannel 144

Omnichannel Customer Retail Customer Data 144