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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. That means less customer data coming to you.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

When it comes to customer service these days, ecommerce businesses are expected to deliver the highest quality experience. Or risk losing customers to competitors forever. Add to that anxiety the massive volume of customer requests ecommerce businesses get in comparison to other industries. Let’s dive in. You should be.

Channel 402
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

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Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

Retail TouchPoints

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. Clean rooms facilitate collaboration and data sharing with brands while maintaining compliance with privacy regulations.

Retail 238
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226
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Should Data be a Luxury for the Fashion Industry?

Retail TouchPoints

Luxury (like many other industries) is suffering from widening expectations, from products and locations to service and attention, and even more subtle aspects such as the feeling of “am I really special to this brand? Brands will need to put in place additional data capabilities to support and own these new services.

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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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