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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.

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Personalized Marketing Equals Better Marketing Results

Optimizely

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277
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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. last year – they too have only so much to spend on acquisition.

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6 Dos and Don’ts of Winback Campaigns

Optimizely

Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. The key is crafting a winback campaign that addresses your customers’ individual needs. DO: Consider reaching out on other channels. The rest churn.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. Companies are still organized to prioritize one touchpoint (usually the website) or create channels for single product lines, rather than architecting systems for multi-touchpoint, conversational commerce.

B2B 141
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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Where to Buy technology not only gives your consumers a better experience, it strengthens your relationships with your retailers by providing highly-qualified leads and gives you a powerful set of customer data for your business. . Optimizing your product data — Turn marketplace browsers into buyers with great content.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Where to Buy technology not only gives your consumers a better experience, it strengthens your relationships with your retailers by providing highly-qualified leads and gives you a powerful set of customer data for your business. . Optimizing your product data — Turn marketplace browsers into buyers with great content.