Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Groove

SEPTEMBER 23, 2024

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Optimizely

FEBRUARY 3, 2020

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. That’s exactly the promise of a customer data platform (CDP).

Customer Data 195

Customer Data Customer eCommerce Platforms Channel 195

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. Loomi is Bloomreach's eCommerce-specific AI system that works to elevate your content, site search, merchandising, and marketing campaigns.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 243

Channel Management Customer Data Technology 243

Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

eCommerce Platforms 326

eCommerce Platforms Omnichannel Online Retail Multi-channel 326

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

APRIL 29, 2020

Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers.

Channel 195

Channel Customer Customer Data Information 195

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 278

Customer Marketing Hobbies Channel 278

Optimizely

APRIL 26, 2018

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . Personalize marketing in real-time.

Webinar 150

Webinar Customer Data Omnichannel Customer 150

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

FEBRUARY 9, 2023

None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. That’s earning $38 for every dollar spent.

Marketing 362

Marketing Multi-channel B2B Management 362

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Learn why CDP marketing is the future of commerce. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Optimizely

DECEMBER 3, 2020

Not all CDPs are created equally, but all CDPs start with the collection of your customer data. At Zaius, we believe that data collection starts with the first engagement a customer has with your brand, even if that customer is anonymous on the first touch. How do you take advantage of these learnings?

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

JANUARY 21, 2020

As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively. It’s already likely on your mind. What is a CDP?

Marketing 195

Marketing Customer Data Social Media POS 195

365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Amperity enables us to create unified customer profiles and actionable insights we need to scale. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. The keynote summed it up as “better data, better results.”

Customer Data 62

Customer Data Customer Multi-channel Events 62

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

BigCommerce

SEPTEMBER 28, 2017

Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? This is what multi-channel customer service aims to solve.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

FEBRUARY 10, 2023

Fostering Blush FOMO To help drive buzz for the launch, Benefit kicked off the campaign with a pre-launch wait list that was promoted across several channels, including email , paid social , organic social and the brand’s website. Additional emails were sent to all Benefit customers on and after launch day. CTR is considered strong).

Events 300

Events Marketing Department Stores Customer Data 300

Retail TouchPoints

DECEMBER 13, 2021

“After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. I think people are getting tired of using the word omni — it’s really “channel-less.”

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Will you provide a timestamp for the data? Strategic Counsel is Paramount.

Marketing 264

Marketing Retail Multi-channel Events 264

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 272

Webinar Consumer Marketing Consumer Goods 272

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

Retail TouchPoints

MARCH 8, 2021

Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing. How is your digital marketing impacting traffic to your store? Is your physical space incorporating digital signage and wireless POS systems?

Customer Data 264

Customer Data Customer White Paper Technology 264

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195