Meet Zam: Your Marketing Assistant
Optimizely
MARCH 25, 2019
We have someone you MUST meet! Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam leverages a brand’s event level stream of customer interactions including product detail views, promotional offers, content viewed across channels, and more. Zam (like Sam, but with a ‘Z’).
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