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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits.

eCommerce 139
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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128
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Are Errors Hindering B2B Commerce Growth?

Retail TouchPoints

B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust. The Challenge of Meeting Customer Demands Why are B2B sellers struggling to keep pace with customer demands? The answer lies in the inherent complexity of their business processes.

B2B 247
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What Is Gorgias Chat? Helpdesk, Support, & Pricing

Groove

Gorgias Chat as a Helpdesk Solution Gorgias Helpdesk works to provide your support team and customers with more than just a live chat tool—it’s a one-stop-shop helpdesk solution that integrates with Shopify, Magento, and BigCommerce. Key features include real-time chat monitoring, easy access to customer data, and automated ticket creation.

Live Chat 195
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Personalisation gap persists as UK retailers’ cross channel engagement fails to meet shoppers’ accelerated digital demands

365 Retail

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52
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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? And this is an example of where Cloud scales to meet your needs. Now more than ever, “omni” is the focus.

Channel 176