RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Which channels did they invest most in? Get The Data Now. Mobile Orders Surpass 50%. Cyber Week 2017 Mobile v.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. This is a particularly unique opportunity to distinguish yourself from other retailers, by offering customers the option to receive real-time updates on their order after they’ve made their first purchase.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

BigCommerce

FEBRUARY 7, 2018

How much of the design customizations can be done in a local development environment vs in-browser editing? Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? How do you import/export catalog & customer data? Customer Service Questions. SEO + SEM Questions.

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

NOVEMBER 6, 2023

The balancing act between these two channels demands a targeted omnichannel strategy that blends digital and in-person experiences into a single, seamless customer journey. Rather than losing customers because of poor communication and slow inventory updates, brands can increase consistency across all touch points using unified search.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Optimizely

OCTOBER 9, 2017

But the data clearly shows that most teams are unfortunately not prepared to market across channels this year. It’s important to understand exactly why B2C marketers are struggling to coordinate campaigns across multiple channels and devices. For other marketers, the real challenge is accessing the customer data.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Retail TouchPoints

JUNE 11, 2021

To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products. Wearables : Similarly, consumers increasingly use items like their smart watches and even health devices (think Fitbit Pay ) to make mobile purchases. Tying Channels Together.

Payment Services 248

Payment Services Payments Retail Sporting Goods 248

Retail TouchPoints

AUGUST 14, 2020

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. A retailer’s web site “remains a main channel, which of course isn’t surprising,” said Hostetler. “We Currently, only 35%.

Webinar 289

Webinar Consumer Payments Marketing 289

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Cross-Channel Orchestrations. Customer Insights.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264

Retail Customer Data Channel Mobile 264

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Marketing 299

Marketing POS Channel Clothing 299

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Challenge 3: Coping with Online Demand.

Retail 279

Retail Social Media Channel Multichannel 279

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. This is especially true of your existing CRM and any other customer data sources. You can get really granular when it comes to personalized customer journeys, for example.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

OCTOBER 25, 2023

“When they’re asked to check on inventory, check out customers or look for products, they ask ‘Why can’t I do this on my phone?’ That’s why retailers focusing on EX are building mobile apps. Retailers also need to make sure they’re planning ahead from a marketing and CRM perspective as to how they will re-engage with that customer.

Multi-channel 317

Multi-channel Customer Experience Mobile Customer 317

Retail TouchPoints

MAY 8, 2024

RTP: A lot of consumers are venturing to brand sites via paid channels now. Although paid social in particular is one of the top five acquisition channels for marketers, it’s not the strongest when it comes to conversion. RTP: What about owned channels? Mobile delivered 77% of traffic, but only 56% of revenue.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

JUNE 30, 2021

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are increasingly turning to mobile devices to shop and becoming loyal to retailers that deliver digital experiences tailored to their unique preferences.

Merchant Services 253

Merchant Services Payment Services Payments Customer 253

Kissmetrics

NOVEMBER 29, 2020

Call center software should be able to accommodate every channel you currently use or plan to use in the future. Ensure that whatever product you choose will let customers interact seamlessly with agents across all supported company channels. Mobile device routing : Allows calls to be routed to mobile devices.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

Retail TouchPoints

DECEMBER 16, 2022

A mobile point-of-sale (mPOS) system, which consists of software and portable hardware that processes retail transactions, is one option that has helped alleviate the pressure caused by labor shortages. Mobility is essential for assisted selling success. mPOS solutions provide real-time analytics and customer data.

Technology 278

Technology Payment Services Retail POS 278

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Optimizely

OCTOBER 26, 2017

It’s not because your customers are purposely trying to confuse you. Your loyal customers are likely to browse your site on their mobile phone, open an email in another browser, click a targeted ad on their work computer, and then make a purchase on their home laptop. Resolve customer identity.

Customer 186

Customer B2C Customer Data Mobile 186

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

NOVEMBER 23, 2021

Also, because of the proliferation of mobile and social, it’s incredibly simple for brands to have 1:1 conversations with consumers, meaning — in theory — less can be spent on marketing. Establish rigor in your data collection process. Build a foundation of connected consumer data.

Retail 279

Retail Mobile Consumer Omnichannel 279

Retail TouchPoints

JUNE 30, 2022

It’s a set of capabilities that connects all of a company’s touch points — voice, website, mobile app, etc. — and sustains the context of each customer interaction across multiple digital channels so they move smoothly through their journey. More online orders mean higher return rates, and thus more customer interactions.

Omnichannel 264

Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

SEPTEMBER 17, 2020

Until now, personalization as a retail tactic has been primarily siloed across channels. But in the customer’s mind, they have one relationship with the retailer, not separate ones for every channel. That unified relationship needs to be consistent across all interactions, whether online, in-store, via email or on mobile.

eCommerce 249

eCommerce Mobile Channel Customer Loyalty 249

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Space is at a premium on mobile devices, and each option takes up precious pixels. “We Managing numerous payment options brings data into play.

Mobile 147

Mobile Payment Services Retail eCommerce 147

BigCommerce

JANUARY 23, 2018

It is pay-to-play in so many channels: Adwords. And, each of these channels are getting more and more saturated everyday. The Carolina Panthers: Making the switch from Yahoo to BigCommerce meant a 16% decrease in site bounce rate, 83% increase in mobile conversion rate and a 37% increase in conversion across the board.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Kissmetrics

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282