Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

Omnichannel 272

Omnichannel Social Media Mobile Channel 272

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

Omnichannel 102

Omnichannel Multichannel Payment Services Retail 102

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels.

Omnichannel 144

Omnichannel Customer Retail Customer Data 144

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? On the digital side, it’s that continued journey to channel-less and frictionless. Take for example CDPs.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Groove

OCTOBER 11, 2024

Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Messages can complement content from other channels and build on engagement.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers. What’s behind this trend?

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Omnichannel B2C Marketing eCommerce Marketing 236

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 258

Omnichannel Marketing Social Media Channel 258

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 243

Channel Management Customer Data Technology 243

365 Retail

DECEMBER 12, 2023

To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 233

B2B eCommerce BigCommerce Omnichannel 233

Retail TouchPoints

FEBRUARY 9, 2023

Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer. That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

Customer Data 192

Customer Data Customer Omnichannel Electronics 192

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? This way, your customers always get accurate answers. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 62

Omnichannel Customer Data Channel Improvements 62

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 325

eCommerce Merchant Services Marketing Demo 325

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

ESW

SEPTEMBER 9, 2024

Omnichannel from the Start According to ESW’s Global Voices survey, 52% of shoppers around the world are omnichannel shoppers. That is, more than half of all shoppers use a combination of online and in-person channels to research, buy, pick up and return merchandise. What does it all mean? Your experience needs to be seamless.

eCommerce 88

eCommerce Payment Services Multi-channel Omnichannel 88

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

Customer Experience 244

Customer Experience Customer Retail Workshop 244

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Multi-channel POS Customer Data Mobile 231

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 257

Retail Customer Data Channel Mobile 257

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 227

Shipping Costs Improvements Live Chat Retail 227

Fabric

MARCH 19, 2024

To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences. The composable commerce framework also includes fabric’s full suite of commerce services for building enterprise-ready experiences from merchandising to fulfillment on any channel.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 259

Retail Workshop Social Media Omnichannel 259

Retail TouchPoints

OCTOBER 8, 2020

As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 245

Games Omnichannel Retail Subscription 245

Retail TouchPoints

JUNE 30, 2022

Retail enterprises that excel at delivering personalized and meaningful experiences tend to be laser-focused on supporting not only their customers but also their customer-facing teams with better omnichannel communications tools. Nothing can damage a company, its customers and its good name as quickly as a data breach.

Omnichannel 239

Omnichannel Customer Experience Channel Technology 239

Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

eCommerce 268

eCommerce Omnichannel Fulfillment Order Fulfillment 268

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store.

Customer Experience 279

Customer Experience Customer Channel Omnichannel 279

Smile.io

OCTOBER 13, 2021

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

Omnichannel 73

Omnichannel Multichannel Marketing eCommerce 73

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. It’s also a giant undertaking.

Multi-channel 229

Multi-channel Retail Customer Experience Customer Data 229

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

Shipping Costs 244

Shipping Costs Retail Omnichannel Supplies 244

Retail TouchPoints

AUGUST 3, 2022

Harness Data to Gauge Opportunities and Nuances . Cross-channel attribution is becoming more difficult as shopping patterns become more sporadic. Then on the day of, we’re trying to get dialed into how we collect customer data in-person. Some of the most notable nuggets of wisdom included: .

Jewelry 289

Jewelry Food and Beverages Omnichannel Channel 289

Retail TouchPoints

JULY 9, 2020

Comm100 , a digital customer engagement solution provider, has launched Comm100 X, its second-generation omnichannel platform. The platform seeks to eliminate blind spots and siloed channels by providing a 360-degree view of each customer’s conversation history across all channels, enhanced by customer data from other systems.

Live Chat 163

Live Chat Customer Social Media Omnichannel 163

Retail TouchPoints

JANUARY 11, 2021

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. One such area where on-demand data can help retailers is inventory. The auto industry speeds to digital.

Small Business Retail 235

Small Business Retail Retail eCommerce Social Media 235

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 273

Omnichannel Customer Data Recommendation Mobile 273