Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Optimizely

OCTOBER 9, 2017

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. For the 2017 Ecommerce Holiday Report , hundreds of ecommerce leaders shared their omnichannel marketing plan for this holiday season. By the numbers. What’s behind this trend?

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? This includes data such as: When they bought a certain product.

B2C 150

B2C Customer Data Customer Marketing 150

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. At the end of the day, threat actors follow the money and utilize the lowest-effort channels to reach it.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Communicating With Customers Using Klaviyo.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. Understand shopper intent. Optimize the experience in real time.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Integrate Systems for Multi-channel Selling.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Retail TouchPoints

JULY 9, 2020

Comm100 X centralizes customer conversations across live chat, email, SMS and social media, helping empower customer service agents to track and respond to queries across digital channels through a single, unified interface. This gives customer service agents full context into customers’ calls.

Live Chat 222

Live Chat Customer Social Media Omnichannel 222

Retail TouchPoints

AUGUST 14, 2020

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Webinar 289

Webinar Consumer Payments Marketing 289

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Retail TouchPoints

MAY 30, 2024

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications. The advertising business also will include PayPal’s existing Advanced Offers platform, which uses AI to leverage customer data for better advertising results.

PayPal 278

PayPal Merchant Services Payment Services Consumer 278

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

BigCommerce

FEBRUARY 7, 2018

How do you import/export catalog & customer data? What types of reports and analytics are included? Do you provide analytics and insights for metrics including customer LTV? Is there a report for Total Revenue/Sales? How can we report on product and merchandising? How would be generate a Tax Report?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: A lot of consumers are venturing to brand sites via paid channels now.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 278

Retail Workshop Social Media Omnichannel 278

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Here are our favorite Slack apps for project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. The right integrations with key data sets. Daily reporting on just the actionable changes in your data.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Optimizely

JANUARY 29, 2019

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. A Customer Data Platform is defined as a marketer-managed system that unifies known customer data and is also accessible to other systems.

B2C 210

B2C Customer Data eCommerce Platforms Marketing 210

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

JULY 26, 2024

Recent B2B buyer reports illuminate this necessity, with two-thirds of B2B buyers stating a preference to carry out all their supplier transactions online. B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust.

B2B 261

B2B Payment Services Payments Shipping Costs 261

Kissmetrics

JANUARY 6, 2021

Channels : A CRM has to collect customer information no matter where it’s coming from—talk, text, chat, social, and so on. If it can only connect with a limited number of the channels you use, information will be incomplete, and customer experience fragmented. Reporting and business intelligence.

Payment Services 313

Payment Services B2B Information Management 313

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team. High Growth Goals.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Health and beauty brands need to find a way to compete, and fast.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Kissmetrics

NOVEMBER 29, 2020

Call center software should be able to accommodate every channel you currently use or plan to use in the future. Ensure that whatever product you choose will let customers interact seamlessly with agents across all supported company channels. Omnichannel routing : Allows calls to be routed across any channel.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products.

Payment Services 248

Payment Services Payments Retail Technology 248

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98