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Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

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Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Retail TouchPoints

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 260
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Announcing The First Forrester Wave™ Covering Cross-Channel Campaign Management Solutions In Asia Pacific

Forrester eCommerce

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 243
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Why B2C Marketers Need to Own All Customer Data

Optimizely

In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? Seems simple? Ability to create personalized campaigns.

B2C 186
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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Messages can complement content from other channels and build on engagement.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? This includes data such as: When they bought a certain product.

B2C 150
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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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