Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

MARCH 8, 2021

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

Customer Data 261

Customer Data Customer White Paper Technology 261

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? This includes data such as: When they bought a certain product.

B2C 150

B2C Customer Data Customer Marketing 150

Groove

OCTOBER 11, 2024

Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Messages can complement content from other channels and build on engagement.

Merchant Services 325

Merchant Services eCommerce Platforms eCommerce Marketing 325

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 298

Merchant Services Shopify Subscription Multi-channel 298

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 309

Customer Data Improvements eCommerce eCommerce Marketing 309

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. Understand shopper intent. Optimize the experience in real time.

Customer Experience 293

Customer Experience Customer Channel Omnichannel 293

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6 The pandemic did change shopper behavior, with many sticking with buying goods online and impacting physical stores once it subsided. In fact, the U.S.

Omnichannel 307

Omnichannel Social Media Channel Mobile 307

Retail TouchPoints

JULY 9, 2020

Comm100 X centralizes customer conversations across live chat, email, SMS and social media, helping empower customer service agents to track and respond to queries across digital channels through a single, unified interface. This gives customer service agents full context into customers’ calls.

Live Chat 219

Live Chat Customer Social Media Omnichannel 219

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Communicating With Customers Using Klaviyo.

BigCommerce 269

BigCommerce Customer Data Social Media eCommerce 269

Retail TouchPoints

AUGUST 14, 2020

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Webinar 284

Webinar Consumer Payments Marketing 284

BigCommerce

FEBRUARY 7, 2018

How do you import/export catalog & customer data? What types of reports and analytics are included? Do you provide analytics and insights for metrics including customer LTV? Is there a report for Total Revenue/Sales? How can we report on product and merchandising? How would be generate a Tax Report?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Retail TouchPoints

MAY 30, 2024

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications. The advertising business also will include PayPal’s existing Advanced Offers platform, which uses AI to leverage customer data for better advertising results.

PayPal 273

PayPal Merchant Services Payment Services Consumer 273

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 269

Webinar Consumer Marketing Consumer Goods 269

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 305

eCommerce Merchant Services Marketing Demo 305

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: A lot of consumers are venturing to brand sites via paid channels now.

Merchant Services 272

Merchant Services eCommerce Channel Mobile 272

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Here are our favorite Slack apps for project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 273

Retail Workshop Social Media Omnichannel 273

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Invest in First-Party Data.

Omnichannel 261

Omnichannel Marketing Social Media Channel 261

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. This is especially true of your existing CRM and any other customer data sources. You can get really granular when it comes to personalized customer journeys, for example.

Marketing 362

Marketing Multi-channel B2B Management 362

Optimizely

JANUARY 29, 2019

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. A Customer Data Platform is defined as a marketer-managed system that unifies known customer data and is also accessible to other systems.

B2C 210

B2C Customer Data eCommerce Platforms Marketing 210

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. The right integrations with key data sets. Daily reporting on just the actionable changes in your data.

Retail 301

Retail Customer Data Customer Experience Social Media 301

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs.

B2B 260

B2B eCommerce BigCommerce Omnichannel 260

Retail TouchPoints

JULY 26, 2024

Recent B2B buyer reports illuminate this necessity, with two-thirds of B2B buyers stating a preference to carry out all their supplier transactions online. B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust.

B2B 258

B2B Payment Services Payments Shipping Costs 258

Retail TouchPoints

JANUARY 9, 2025

In fact, a recent report estimated there were more than $300 billion in retail ecomm sales in Q3 2024 alone. Understanding Customer Behavior: AI tools can help marketers anticipate future purchasing trends based on historical customer data.

Customer 283

Customer Marketing Social Media Customer Data 283

Kissmetrics

JANUARY 6, 2021

Channels : A CRM has to collect customer information no matter where it’s coming from—talk, text, chat, social, and so on. If it can only connect with a limited number of the channels you use, information will be incomplete, and customer experience fragmented. Reporting and business intelligence.

Payment Services 313

Payment Services B2B Information Management 313

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Retail TouchPoints

APRIL 5, 2024

As reported , it was revealed that “80% of sports bettors spend up to six hours per day gambling, and that 76% of them wager through apps and websites. A gaming site constantly interacts with its VIP customers, while retailers have intermittent interactions with their VIP customers. There is no leisurely browsing as in retail.

Retail 307

Retail Games Multi-channel Leisure 307

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team. High Growth Goals.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Health and beauty brands need to find a way to compete, and fast.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Kissmetrics

NOVEMBER 29, 2020

Call center software should be able to accommodate every channel you currently use or plan to use in the future. Ensure that whatever product you choose will let customers interact seamlessly with agents across all supported company channels. Omnichannel routing : Allows calls to be routed across any channel.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

Retail TouchPoints

OCTOBER 16, 2024

AI pricing doesn’t require personal customer data to generate optimal prices — despite the FTC’s concerns about surveillance pricing. Another compelling example comes from a leading department store that implemented AI pricing across its physical and digital channels. and the number of products sold rose 59.1%.

Consumer 301

Consumer Retail Recommendation Customer Loyalty 301

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products.

Payment Services 245

Payment Services Payments Retail Technology 245

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 250

BigCommerce Magento Multi-channel Shopify 250