Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

OCTOBER 9, 2017

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. For the 2017 Ecommerce Holiday Report , hundreds of ecommerce leaders shared their omnichannel marketing plan for this holiday season. By the numbers. What’s behind this trend?

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 325

eCommerce Merchant Services Marketing Demo 325

Retail TouchPoints

MARCH 8, 2021

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

Customer Data 261

Customer Data Customer White Paper Technology 261

Retail TouchPoints

AUGUST 29, 2024

Using the solution provider’s single financial technology platform to gather data from its physical and digital channels will help Ikea identify shopping behaviors across touch points and uncover business opportunities relating to customer lifetime value.

Payment Services 144

Payment Services Customer Data Channel Operations 144

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

BigCommerce

JUNE 22, 2017

Based on that feedback, we have now updated the UX, data accuracy and resource guides for our 11 out-of-the-box analytics reports and 18 Insights reports customers can use on a recurring subscription payment modal. That’s a total of 29 total reports available to BigCommerce customers. Data Accuracy.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 271

Retail Workshop Social Media Omnichannel 271

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Groove

AUGUST 19, 2024

Gorgias Chat as a Helpdesk Solution Gorgias Helpdesk works to provide your support team and customers with more than just a live chat tool—it’s a one-stop-shop helpdesk solution that integrates with Shopify, Magento, and BigCommerce. Key features include real-time chat monitoring, easy access to customer data, and automated ticket creation.

Live Chat 195

Live Chat Multi-channel Demo Shopify 195

Retail TouchPoints

MAY 30, 2024

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications. The advertising business also will include PayPal’s existing Advanced Offers platform, which uses AI to leverage customer data for better advertising results.

PayPal 269

PayPal Merchant Services Payment Services Consumer 269

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6 The pandemic did change shopper behavior, with many sticking with buying goods online and impacting physical stores once it subsided. In fact, the U.S.

Omnichannel 306

Omnichannel Social Media Channel Mobile 306

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Retail TouchPoints

JULY 26, 2024

Recent B2B buyer reports illuminate this necessity, with two-thirds of B2B buyers stating a preference to carry out all their supplier transactions online. B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust.

B2B 247

B2B Payment Services Payments Shipping Costs 247

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs.

B2B 251

B2B eCommerce BigCommerce Omnichannel 251

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: A lot of consumers are venturing to brand sites via paid channels now.

Merchant Services 266

Merchant Services eCommerce Channel Mobile 266

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 319

Merchant Services Shopify Subscription Multi-channel 319

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Gauge customer and purchase trends. Social Media – Social media has become a reliable source of data.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JULY 9, 2020

Comm100 X centralizes customer conversations across live chat, email, SMS and social media, helping empower customer service agents to track and respond to queries across digital channels through a single, unified interface. This gives customer service agents full context into customers’ calls.

Live Chat 175

Live Chat Customer Social Media Omnichannel 175

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. Understand shopper intent. Optimize the experience in real time.

Customer Experience 291

Customer Experience Customer Channel Omnichannel 291

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 266

BigCommerce Magento Multi-channel Shopify 266

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Communicating With Customers Using Klaviyo.

BigCommerce 288

BigCommerce Customer Data Social Media eCommerce 288

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Invest in First-Party Data.

Omnichannel 261

Omnichannel Marketing Social Media Channel 261

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team. High Growth Goals.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

OCTOBER 16, 2024

AI pricing doesn’t require personal customer data to generate optimal prices — despite the FTC’s concerns about surveillance pricing. Another compelling example comes from a leading department store that implemented AI pricing across its physical and digital channels. and the number of products sold rose 59.1%.

Consumer 295

Consumer Retail Recommendation Customer Loyalty 295

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Retail TouchPoints

APRIL 5, 2024

As reported , it was revealed that “80% of sports bettors spend up to six hours per day gambling, and that 76% of them wager through apps and websites. A gaming site constantly interacts with its VIP customers, while retailers have intermittent interactions with their VIP customers. There is no leisurely browsing as in retail.

Retail 306

Retail Games Multi-channel Leisure 306

Retail TouchPoints

AUGUST 30, 2023

In fact, 37% of retailers cited losing customers due to product price increases as a significant customer loyalty challenge, while 25% identified higher customer charges for formerly free or low-cost services such as shipping and return fees.

Customer Loyalty 261

Customer Loyalty Retail Shipping Costs Financial Services 261

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

AUGUST 14, 2020

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Webinar 279

Webinar Consumer Payments Marketing 279

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 239

Webinar Consumer Marketing Consumer Goods 239

Optimizely

JANUARY 29, 2019

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. A Customer Data Platform is defined as a marketer-managed system that unifies known customer data and is also accessible to other systems.

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. The right integrations with key data sets. Daily reporting on just the actionable changes in your data.

Retail 300

Retail Customer Data Customer Experience Social Media 300

Optimizely

DECEMBER 21, 2020

Customer Data Platform (CDP). The foundation of all CDPs should be data processing and accessibility so it can be easily activated to any system a brand relies on, whether it be for marketing, customer service, or merchandising. And what would all these great channels be without recipes ? Marketing Automation.

Channel 195

Channel Marketing eCommerce Platforms eCommerce 195