RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

BigCommerce

SEPTEMBER 28, 2017

Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? This is what multi-channel customer service aims to solve.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

NOVEMBER 22, 2024

Some of the best external loyalty programs today offer this, combining the strengths of both models to engage consumers across multiple channels. By blending Affiliate and CLO programs, retailers gain access to valuable, consented customer data that fosters personalized, relevant experiences.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

FEBRUARY 17, 2021

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers. Invest in Technology Solutions.

Customer Data 292

Customer Data Marketing Customer POS 292

Groove

AUGUST 30, 2023

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality. You’re here to learn about Klaviyo CDP.

Customer Data 275

Customer Data Customer Multi-channel Management 275

Retail TouchPoints

MARCH 5, 2025

Amid increasing privacy restrictions and 40% of Chrome users opting out of third-party cookies already, its imperative for marketers to explore alternative strategies in order to maintain their ability to gather valuable data and insights. Simon Wigginsis Director of Media Engineering at CvE.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

MAY 8, 2024

Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. RTP: What about owned channels?

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. . Here are the top four areas where you can apply AI to drive business growth.

Customer Loyalty 360

Customer Loyalty Improvements Operations Customer Experience 360

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Optimizely

APRIL 29, 2020

Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers.

Channel 195

Channel Customer Customer Data Information 195

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

NOVEMBER 10, 2020

Using a customer experience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume. Offer More Order Pickup Flexibility.

Retail 290

Retail Shipping Costs Fulfillment Shipping 290

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Your product detail pages will often be a customer’s first touchpoint when visiting your site. With the right messaging, this data can turn a casual browse into a click-and-buy right now.

Recommendation 247

Recommendation Shopping Carts B2C Customer Data 247

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. At the end of the day, threat actors follow the money and utilize the lowest-effort channels to reach it.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. This results in siloed communication and a disjointed customer experience. Aberdeen Group ).

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

BigCommerce

OCTOBER 20, 2017

That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. customers get the same level of quality and service. Integrate Your Systems for Multi-channel Selling. The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Optimizely

OCTOBER 9, 2017

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. But why exactly is it so hard to execute an omnichannel strategy effectively? Mobile apps.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

MAY 30, 2024

“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small ,” said Scotti in the statement. “I’m I’m thrilled to have Mark join our team and lead this important work.”

PayPal 278

PayPal Merchant Services Payment Services Consumer 278

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

AUGUST 5, 2024

How to Implement Conversational Commerce into Your Digital Strategy First and foremost, brands need to examine the various channels on which they interact with their customers and decide which are the most active. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. But developing a brick-and-mortar expansion strategy, including finding viable leasing options, can be challenging in a fast-changing, highly regulated space. Photo credit: Cookies.

Retail 354

Retail Social Media Technology Events 354

BigCommerce

DECEMBER 20, 2017

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. That’s when those new rules to success have to pass a very hard test: Do these strategies actually work under the height of industry traffic, sales and scrutiny? Ecommerce Growth Strategies For 2018. Pricing strategy.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419