Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. The benefits of going omnichannel?

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

MAY 20, 2024

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

Customer Retention 299

Customer Retention Fulfillment Mobile Customer Experience 299

lateshipment

FEBRUARY 14, 2020

Hence the need for Delivery Experience Management (DEM). What is Delivery Experience Management? Organizationally Delivery Experience Management (DEM) sits at the very intersection of onsite customer experience, post-purchase customer experience, and last-mile order fulfillment. . It’s that simple!

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Omnisend

JUNE 8, 2021

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

Customer Retention 148

Customer Retention Customer Merchant Services Recommendation 148

lateshipment

MARCH 25, 2025

Your customers shopping journey refers to the steps theyve taken before, during, and even after they make a purchase at your store. With the growing role of a positive customer experience in driving sales and repeat purchases, the concept of the shopping journey and its importance has never been more relevant.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

lateshipment

SEPTEMBER 1, 2023

Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to keep customers coming back. Satisfied customers not only come back for more, but they also become brand advocates.

Customer Retention 130

Customer Retention Payments Payment Services eCommerce 130

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

Retail 320

Retail Customer Experience Customer Retention Technology 320

lateshipment

MAY 21, 2021

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Leverage email marketing.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones? You acquired 10 new customers during the year.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Retail TouchPoints

JANUARY 29, 2024

On the strategic side, 41% of retailers identified reacting more quickly to business and market changes as an important omnichannel objective, followed closely by the 40% that cited providing a seamless customer experience across all channels.

Fulfillment 289

Fulfillment Shipping Costs Omnichannel Retail 289

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 77

Customer Retention Customer Customer Loyalty Merchant Services 77

iVend

JUNE 20, 2024

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

Customer Retention 94

Customer Retention POS Customer Retail 94

Smile.io

FEBRUARY 24, 2023

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

Customer Retention 87

Customer Retention Customer Social Media Merchant Services 87

Retail TouchPoints

DECEMBER 21, 2021

A digital queuing system enhances the customer experience — which will be invaluable in the post-COVID era — and increases customer sales. Customer waits may be inevitable sometimes, but that doesn’t mean they also can’t be profitable. Step back from the customer experience and look at queuing in purely operational terms.

Customer Experience 306

Customer Experience Customer Retention Technology Customer 306

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Wednesday: June 06. Break Point: The Reality of US Ecommerce Today. Personalization 2.0:

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

RTP blog

AUGUST 30, 2019

This extreme personalization of the in-store beauty customer experience can be seemingly difficult to replicate across digital channels, where consumers are increasingly looking to be serviced to the same, if not a better, degree as they currently are in stores. And quite honestly, they have every right to that expectation.

Customer Retention 150

Customer Retention Department Stores Customer Experience Fashion 150

Optimizely

DECEMBER 20, 2018

Glambot: Focus on customer retention. The marketplace encourages customer retention by rewarding people who want to sell their makeup with 30% more in store credit than they would get in cash. Luxury fashion marketplace Moda Operandi earns its customers’ trust (and dollars) by being both high-tech and human.

Online Retail 259

Online Retail Marketing Retail Fashion 259

BigCommerce

APRIL 18, 2018

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. Better Decision Making Made Easy.

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Retail 260

Retail Article Omnichannel Customer Experience 260

Retail TouchPoints

JULY 19, 2021

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments.

eCommerce 299

eCommerce Supplies Consumer Customer Retention 299

Retail TouchPoints

MAY 8, 2024

RTP: A lot of consumers are venturing to brand sites via paid channels now. Although paid social in particular is one of the top five acquisition channels for marketers, it’s not the strongest when it comes to conversion. RTP: What about owned channels? of visits versus 17% in last year’s results. Why the shift?

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

APRIL 5, 2024

The following disciplines are essential: A 360° single customer view across all products and services Management and automation of highly personalized customer interactions across all channels Quick development (in minutes, not days) of customer retention campaigns Easy deployment of hyper-targeted, customer activity-triggered campaigns Continuous (..)

Retail 312

Retail Games Multi-channel Leisure 312

Retail TouchPoints

SEPTEMBER 21, 2021

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. Key Ecommerce and Digital Marketing Trends.

Payments 272

Payments Payment Services Customer Experience Social Media 272

Retail TouchPoints

AUGUST 15, 2022

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Considering the headlines surrounding the “Great Resignation,” it should come as no surprise that employee turnover is impacting customer experiences and overall loyalty efforts.

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Optimizely

DECEMBER 14, 2017

As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. You can’t leave everything up to customer service! Rather than letting things go, you have to always keep your eyes on the customer experience. Constantly update your customer data. Don’t wait until buyers are at-risk.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

BigCommerce

FEBRUARY 23, 2018

What is a Customer Loyalty Program? Customer loyalty refers to a customer’s willingness to work with or buy from a brand repeatedly as a result of positive customer experience, satisfaction, and the value the customer gets from the transaction. Or, test out a loyalty program to help grow a specific channel.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. The top five themes include: 1.

ACH 285

ACH Multi-channel Technology Customer Retention 285

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kibo

FEBRUARY 3, 2023

Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business. In this article, we’ll outline four strategies to help boost your retention rate and discuss how technology will help you implement these strategies.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Omnisend

APRIL 28, 2021

Enter retention marketing—the difference between constantly struggling to attract first-time buyers and comfortably selling to loyal customers. Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. Post-Purchase.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196

lateshipment

JULY 17, 2020

Why focus on customer retention , and not just increasing the number of new visitors? But returning customers can become influential online ambassadors for your organization. Turning visitors into customers and customers into promoters is the ultimate goal of inbound marketing. Create a Flawless User Experience.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Groove

JULY 31, 2024

It analyzes campaign data, conversions, and sales to determine which of your channels and campaigns are generating the best results. Increased Conversion Rates and Customer Retention Converting customers and creating loyalty are primary goals for eCommerce marketers. Ready to get started with Bloomreach CDP?

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

JULY 26, 2023

While this is an excellent strategy to meet customers where they are, it can lead to failed customer experience if the processes and systems aren’t up to the task due to a lack of automation. Against the backdrop of ever-evolving options for services and products, many brands may feel customer loyalty is a thing of the past.

Fulfillment 240

Fulfillment Operations Shipping Costs Order Fulfillment 240

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. Keating: As media consumption shifts to significantly more digital channels, so do our investments.

Food and Beverages 304

Food and Beverages Games Consumer Customer Retention 304

RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. It’s definitely about time the vast majority of retailers were focused on the customer, with data as a backup.

Omnichannel 150

Omnichannel Multi-channel Channel eCommerce 150