Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

Channel 528

Channel Supplies Customer B2B 528

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Social Media Consumer Events 278

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Digital channels are alive with opportunities to dazzle consumers. Retail experiences work all year round.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

DECEMBER 29, 2022

In a market so large and competitive, businesses compete to stand out to deliver bigger and better. According to Forbes, today’s business benchmark is customer experience. Let us look at a few ways to improve customer experience in the retail industry through knowledge management. trillion in 2023. Well, there is.

Customer Experience 360

Customer Experience Management Customer Retail 360

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Certainly, the price is high among them.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. for every $1 spent on influencer marketing, one study found. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JANUARY 13, 2025

Search has been especially impacted, with generative AI models, catalog enrichment, reasoning and embedded text supporting a much richer and more personalized experience where shoppers can find exactly what theyre looking for. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

SEPTEMBER 7, 2023

Here are three reasons why forward-thinking retailers are implementing MACH principles — and working with organizations that are doing so — to foster dynamic customer experiences that align with consumers’ changing wants and needs (and in turn, exceed revenue goals!): The customer experience is changing — and faster than ever.

Customer Experience 290

Customer Experience Technology Customer Retail 290

Retail TouchPoints

OCTOBER 11, 2024

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. Your image and video assets are the building blocks of content, and content is king — it’s the intermediary between your brand and your customers ,” Hsueh added.

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

JANUARY 15, 2025

The comprehensive image revamp will extend across channels and touch points from the retailers website and app to all stores. Digital channels will be refreshed through January, starting with Walmart.com and the Walmart mobile app, followed by all marketing campaign assets and the official Walmart corporate site. in a statement.

Channel 279

Channel Mobile Customer Marketing 279

Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

MARCH 5, 2025

Cook has been with Davids Bridal for more than five years, starting as EVP and Chief Marketing Officer. However, her responsibilities quickly expanded beyond marketing and customer experience, including driving the brands loyalty initiatives, into technology innovation and finance.

PayPal 214

PayPal Omnichannel Customer Experience Technology 214

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. We all run very lean, and each store has limited resources,” said Shirley Gao, CIO of Pacsun, speaking at the 2024 Manhattan Momentum conference.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Leveraging affiliate channels. Four of these strategies include: 1.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

FEBRUARY 4, 2025

It also can enhance marketing by correlating visual trends in product images with purchasing behavior. In physical stores, AI-driven digitization of the shopping experience will guide customers via interactive kiosks or smartphone apps, seamlessly integrating online and offline channels.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? It may be taking over your creative calendar this year, and that trend is not likely to stop.

Marketing 142

Marketing Social Media Consumer Channel 142

Retail TouchPoints

OCTOBER 24, 2024

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Our job as marketers is how to keep them in it, and they will choose when to buy.”

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. At the end of the day, threat actors follow the money and utilize the lowest-effort channels to reach it.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching. Marketers are ready for it. The good news?

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

JANUARY 2, 2025

Nike Plans to Cut $2 Billion in Costs, Layoffs Imminent as Strategy Pivot Continues (January 2, 2024) Increasing competition in the sneaker market and global macroeconomic headwinds pushed Nike to make major cost cuts, using tactics such as simplifying its product assortment and making greater use of automation and technology.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

FEBRUARY 12, 2025

In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV. These brands are testing different CTV ad formats, creative approaches and calls-to-action to support both brand and performance marketing goals.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

DECEMBER 6, 2024

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

OCTOBER 30, 2024

The China-based marketplace also will provide marketing, business and customer service support, including handling buyer inquiries and after-sales disputes, free of charge. -based merchants via AliExpressDirect, offering 0% commissions and $0 onboarding costs as part of a special introductory offer. Among the U.S.-based

Merchant Services 290

Merchant Services Channel Technology Retail 290

Retail TouchPoints

JANUARY 8, 2025

According to Gartner, more than three-quarters of supply chain leaders are being asked to improve their customer experience (CX) strategies. A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future.

Supplies 279

Supplies Consumer Shipping Costs Multi-channel 279

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

NOVEMBER 3, 2023

Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Digital is not a channel, platform or technology — it’s a business driver,” said Preis. Rather than creating one ad for many, now we create many ads for all.”

Channel 278

Channel Apparel Customer Marketing 278

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The same survey showed that in an era of rising inflation and interest rates, consumers are re-evaluating how they pay – and that secure and frictionless experiences are essential elements. In the U.S.,

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278