Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

NOVEMBER 9, 2021

Companies must engage with, win and convert site browsers to customers in real time — yet many retailers are unable to achieve this today. Retailers are tasked with anticipating a shopper’s intent, predicting what product or service they want and then serving up the most relevant product recommendations, offers or suggestions.

Customer Experience 290

Customer Experience Small Business Retail Customer Recommendation 290

Retail TouchPoints

DECEMBER 16, 2024

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. Another popular feature with customers and team members is the ability to request propane refills from the app.

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

SEPTEMBER 3, 2021

The site’s huge selection is clearly an advantage, but it does present a challenge when it comes to the customer experience. In 2018, GlassesUSA.com partnered with experience optimization platform Dynamic Yield to simplify the product discovery process with dynamic recommendations.

Recommendation 274

Recommendation Shipping Costs eCommerce Customer 274

Retail TouchPoints

JULY 18, 2024

For example, apps with both associate-facing and customer-facing user interfaces [UIs] allow associates to support the customer’s own research and also facilitate transactions, including endless aisle capabilities and ship-from-store.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

OCTOBER 24, 2024

Not only has the traditional funnel disappeared, but increased competition online means that marketers’ historical focus on the top and middle of the funnel — capturing consumers’ attention and inspiring them to research and browse across channels — is no longer performing like it used to.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Retail TouchPoints

MAY 8, 2023

This has been the more recommendation-style AI, things like “Here’s what you need to complete the set” or offering the next best product recommendation, which can help drive incremental value and loyalty. For example, say the customer’s use case is “I want to go camping.”

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

MARCH 14, 2025

This new age in search means that consumers will have to expend less effort to get what they need, with AI doing the legwork to explore site content, evaluate information and make product recommendations. Previously, she held leadership roles at Yext, Adobe, and Sprinklr.

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. In fact, we recommend you don’t.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. Streamlined Customer Relationship Management (CRM) A centralized database is a game-changer for customer relationship management (CRM).

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

BigCommerce

DECEMBER 20, 2017

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. Omni-Channel Management. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

BigCommerce

JUNE 5, 2018

Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). Let’s dive in.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

lateshipment

MARCH 25, 2025

Your customers shopping journey refers to the steps theyve taken before, during, and even after they make a purchase at your store. With the growing role of a positive customer experience in driving sales and repeat purchases, the concept of the shopping journey and its importance has never been more relevant.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

Groove

DECEMBER 9, 2020

With Klaviyo, businesses can see customer profiles in a single view - which means sales and marketing teams have all the information they need to create truly personalized customer experiences and grow their brand. Klaviyo's advanced automation features help brands personalize the customer experience.

Marketing 351

Marketing Recommendation eCommerce Magento 351

Retail TouchPoints

SEPTEMBER 2, 2022

After you establish your value proposition, you need to map out the channels you’ll use to market and sell to consumers. Pete Olanday, Director of Retail Consulting at Vertex, noted how critical it is to not just be present on the commerce channels consumers use but also to leverage the marketing and communication tactics they prefer.

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Retail TouchPoints

FEBRUARY 14, 2023

UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands.

Toys 262

Toys Customer Experience Fashion Channel 262

Retail TouchPoints

DECEMBER 6, 2023

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Let’s explore why this is the case and how customer obsession can benefit your business. What is Customer Obsession? In doing so, businesses deploy a top-to-bottom customer-centric philosophy.

Customer 289

Customer Customer Experience Improvements Consumer 289

Retail TouchPoints

MAY 18, 2022

Retailers are responding to new expectations for customer experiences and growing demand for ecommerce, but how are they keeping pace with evolving consumer expectations? As shoppers return to storefronts, they now incorporate a wider blend of online and offline shopping experiences. 75% of U.S. Expectations are up.

Retail 264

Retail Customer Experience Omnichannel Channel 264

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #4: Leverage Joint Channels.

Marketing 306

Marketing Customer Social Media Customer Experience 306

Retail TouchPoints

MARCH 3, 2023

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. leveraging owned and gathered customer data.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

AUGUST 20, 2024

Leveraging affiliate channels. Unlike traditional advertising channels that require upfront investment, affiliate marketing operates on a performance-based model, meaning retailers only pay for actual conversions or sales. Enhancing the customer experience. Four of these strategies include: 1. Maximizing email marketing.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. Unified commerce: Consumers today expect a seamless shopping experience across channels.

Customer Experience 289

Customer Experience Supplies Technology Omnichannel 289

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Reach Customers On Any Channel.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

JUNE 3, 2022

Whether users view personalized recommendations on Instagram Shop or attend a shoppable show on Snapchat, unique content sets brands apart. Here are some benefits of social commerce to keep in mind when thinking about this unique opportunity: Increased customer engagement. The secret weapon is content. Higher likelihood to buy.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Every product experiences some form of word-of-mouth marketing. More repeat buyers and more loyal customers = good ROI!”. in 2019 to 14.9% Incident management. “On

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

AUGUST 31, 2023

Conversational AI has been foundational to many customer experience technologies we now take for granted. According to a recent Gartner poll , 38% of respondents stated that customer experience and retention was the primary focus for their generative AI investments, ahead of revenue growth, cost optimization and business continuity.

Retail 278

Retail Customer Experience Technology Recommendation 278

Retail TouchPoints

NOVEMBER 30, 2021

The original and most potent form of social commerce is embodied by everyday word of mouth, in which people recommend things to their family and friends. Customers recommend products and services to other people, casually and in-the-moment, millions of times each day on social media, in direct messages, texts, emails and so on.

Marketing 262

Marketing Social Media Customer Recommendation 262

Retail TouchPoints

AUGUST 13, 2024

Examples can include customer service escalations, product recommendations for high-involvement purchases, new product introductions and other more complicated tasks. These tasks require human judgment, empathy and creativity to navigate effectively, ensuring positive customer experiences and upholding ethical standards.

Technology 311

Technology Customer Experience Improvements Recommendation 311

Groove

MARCH 8, 2021

We often recommend Klaviyo to our customers because it’s easy to set up and use and offers better ROI than other platforms. When researching new ESPs and exploring alternatives, we suggest checking out the differences between Klaviyo vs. Mailchimp. The Klaviyo platform lets businesses do more than just email marketing.

eCommerce 365

eCommerce BigCommerce Shopify Recommendation 365

lateshipment

APRIL 28, 2024

Stands for the increasing and ever-changing customer expectations with your business and the answer of meeting or rather exceeding these expectations stands for what one would call ‘ a great customer experience ’. The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130