Remove Channel Remove Customer Experience Remove Specialty Retailers
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PacSun Expands Unified Commerce Strategy with New POS

Retail TouchPoints

The specialty retailer for Gen Z has selected Manhattan Active Point of Sale to enhance its omnichannel sales strategy and deliver seamless shopping experiences across all channels. The retailer already uses Manhattan Active Omni Order Management, including store inventory and fulfillment capabilities.

POS 182
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Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

When it comes to digital marketing channels, none is more reliable than email. It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. So why wouldn’t retailers prioritize increasing revenue from email? At the same time, email isn’t a standalone channel.

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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

Other 156
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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This depth and breadth of insights available through network analytics make it an indispensable tool for retailers aiming to optimize their operations, enhance the customer experience and drive strategic growth in today’s competitive retail environment.

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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

That’s why now is an opportune time to evolve the antiquated perception of conventional customer relationship engagement as a bland, generic, linear journey. To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. Reimagining CRM.

Retail 146
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RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

Retail TouchPoints

But as this part of the industry grows more crowded, DTC retailers are finding it tougher to make their mark. The solution was to do a deep dive into every channel, both paid and organic, to see what was driving traffic and where the most loyal customers were coming from. We’re guilty of this too.

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How Retailers Can Bring Creativity and Originality Back to Private Label Products

Retail TouchPoints

Here, creating a mix of audience- or category-appropriate store brands is a fine strategy, allowing you to better connect with your diverse customer base. Just watch the impulse to copy — and make sure you’re pushing the envelope in the right direction. Todd Maute is a Partner at CBX , the New York-based brand strategy and design agency.

Retail 224