Remove Channel Remove Customer Experience Remove Survey
article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

This is a game changer for retailers, which now have the ability to message customers with a mobile wallet pass across Android and iOS devices. In other words, there’s a new channel available to prospects wherever they go. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage.

Mobile 297
article thumbnail

How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

Retail TouchPoints

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. The customer experience is changing — and faster than ever.

article thumbnail

How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

article thumbnail

The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

article thumbnail

How CX (Customer Experience) Can Combat Customer Churn

RetailMinded

When prospective customers browse through a retailer’s store or site, everything they look at or interact with makes up their overall customer experience (CX). Customer experience affects whether a customer will choose to buy a product from the company, but also whether they return to the store for more.

article thumbnail

Retailer or Manufacturer—Can You Enhance Performance With More Effective Customer Satisfaction Surveys?

Wiser

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. Surveys are not just questionnaires.

Customer 146