Remove Channel Remove Customer Loyalty Remove Events
article thumbnail

Nordstrom Launches Livestream Shopping Channel

Retail TouchPoints

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. There’s so much opportunity for us to get closer to the customer,” said Fanya Chandler, SVP at Nordstrom in an interview with CNBC. “We retailer showing interest in this growing channel.

Channel 281
article thumbnail

How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Have you heard of a little event called Black Friday? Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Personalize communications in a relevant way, and make sure you do it across every channel and on every device.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

Although investments in loyalty programs demonstrate that many brands recognize the value of community, it’s impossible to build community through a single channel. Instead, brands need to nurture a sense of community across multiple channels and provide relevant experiences in both digital and in-person mediums.

article thumbnail

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

article thumbnail

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Optimizely

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. What product, when bought as a first purchase, is most likely to lead to customer loyalty down the line?

Channel 191
article thumbnail

Kohl’s Upgrades Loyalty Program With Kohl’s Cash Tie-In

Retail TouchPoints

After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Kohl’s Cash for every $50 spent during Kohl’s Cash promotional events.

article thumbnail

Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now.