Omnisend

FEBRUARY 9, 2023

In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.

eCommerce 89

eCommerce Hobbies Marketing Leisure 89

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

iVend

AUGUST 27, 2020

In store shopping has long been the predominant way to shop, however, online shopping has quickly grown to become the preferred channel for many. Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time.

Omnichannel 105

Omnichannel Leisure Technology Channel 105

iVend

SEPTEMBER 10, 2020

In store shopping has long been the predominant way to shop, however, online shopping has quickly grown to become the preferred channel for many. Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. As a result, retail digitalisation has quickly become a must.

Omnichannel 80

Omnichannel Leisure Technology Channel 80

365 Retail

JULY 5, 2022

However, if they’ve heard from a trusted source that a brand is offering a similar product for a similar price with a much better customer experience, they may be swayed into buying from that brand instead. Brands should take a proactive, rather than reactive approach, to increase customer loyalty.

Leisure 70

Leisure Customer Loyalty Customer Experience Consumer 70

iVend

AUGUST 17, 2022

Whilst other forms of retail may be seen as leisure and pleasure, the weekly food shop is more likely to be considered a must-do chore. In today’s omnichannel retail world, they no longer see the distinction between the online and offline channels, so retailers need to seamlessly integrate the two.

POS 52

POS Payment Services Point of Sale Leisure 52

RTP blog

MAY 24, 2017

Visual search will be a boon to shoppers who see a “must-have” outfit or item on InstaSnapBook — and an even bigger boon to the brands that figure out how to channel those visual searches to their sites.

Retail 150

Retail eCommerce Technology Leisure 150