Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Kissmetrics
MARCH 2, 2021
What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.
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