Remove Channel Remove Customer Loyalty Remove Outdoor
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Sports & Outdoors. For creating a content asset that drove thought leadership, revenue and customer loyalty.

eCommerce 411
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Google Shopping Strategies to Fight Amazon

Optimizely

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. Google is working hard to compete with Amazon, and now offers a new channel to reach your buyers. In terms of ROI per channel, the numbers for Google Shopping also look promising.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Whatever it is, there’s a way to illustrate it. You must show what you sell.

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How Customer Affinities Power Personalized Campaigns

Optimizely

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. The second way to collect the necessary information is to ask customers for it. Take Apple as an example.

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