Optimizely

NOVEMBER 22, 2018

In fact, they can actually backfire spectacularly for your B2C brand unless it’s part of a solid, tried-and-tested discounting strategy. Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. You won’t win loyal customers.

Customer Loyalty 246

Customer Loyalty Customer eCommerce Shipping Costs 246

Retail TouchPoints

AUGUST 18, 2023

Maximizing Mobile Personalizing the user experience to enhance customer loyalty is more achievable today than ever before. By providing information that customers need within their personalized loyalty app, retailers strengthen their customer relationships.

Customer Loyalty 246

Customer Loyalty Customer Food and Beverages Marketing 246

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. Consequently, these sectors lag behind and grapple with incorporating loyalty programs into their overarching sustainability strategies.

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. . This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Improvements Operations Customer Experience 360

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

MAY 8, 2024

Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken. RTP: A lot of consumers are venturing to brand sites via paid channels now.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Omnichannel Presence : Creating a seamless shopping experience across all channels, whether in-store, online, or via mobile apps, ensuring customers engage with the brand effortlessly. Automation: Using AI-driven tools for inventory management, chatbots for customer service, and automated marketing campaigns to streamline operations.

Payment Services 110

Payment Services Retail Mobile POS 110

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Retail TouchPoints

MAY 13, 2022

This is why routed delivery strategies are important for retailer success. Simply defined, routed deliveries optimize logistics channels to create the best in quality, speed and efficiency of last mile product transport to the consumer. Customer Service Improvement. Routed deliveries rely on software and automated technology.

Supplies 276

Supplies Multi-channel Information Improvements 276

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 265

Social Media SEO Marketing Technology 265

BigCommerce

JULY 25, 2017

Below are 33 of the ecommerce strategies –– which are really just stories –– that have inspired me, from 12 of some of my favorite brands (innovating their way to crazy success). Video is a major part of his ecommerce strategy. Ecommerce Strategies from BombTech Golf. Ecommerce Strategies from Spearmint LOVE.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

BigCommerce

JUNE 13, 2017

It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility). Growing your customer lifetime value and building long term customer loyalty takes time, though. It must be part of your overall business strategy.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Omnisend

MARCH 22, 2023

There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness. Here are 6 reasons you should focus on fully establishing your loyalty programs.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Optimizely

AUGUST 23, 2018

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. That’s where Google Shopping comes in. This includes Google.

Omnichannel 199

Omnichannel Merchant Services Shipping Costs Channel 199

Kissmetrics

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. This post will dive into the strategies you can use to boost your customer retention rates. So, let’s get to it, shall we?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Optimizely

NOVEMBER 5, 2020

The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. You don’t have to rack your brain to come up with creative ways to engage your customers.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Groove

JUNE 28, 2022

The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. For this client specifically, their owned channels, namely email and SEO, are the driving channels behind their online revenue. This included sending frequency, cadence, list segmentation and more.

Merchant Services 340

Merchant Services Customer Loyalty Channel SEO 340

Wiser

OCTOBER 30, 2024

Yet, despite these changes, many brands and retailers still treat online and in-store channels separately, missing crucial opportunities to create a unified and cohesive experience that fosters customer loyalty. The post The Omnichannel Shopper: Connecting Digital and Physical Worlds appeared first on Wiser Retail Strategies.

Omnichannel 78

Omnichannel Customer Loyalty Channel Consumer 78

Retail TouchPoints

AUGUST 30, 2023

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

Retail TouchPoints

MARCH 31, 2021

At GameStop, Wilke will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of Power Up Rewards and Game Informer.

Social Media 264

Social Media Customer Loyalty Games Channel 264

RETAIL MANAGEMENT SOFTWARE

AUGUST 26, 2024

For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge. However, with the right strategies, retailers can not only survive but thrive, securing the loyalty of their customers even during tough economic times.

Customer Loyalty 110

Customer Loyalty Omnichannel Payment Services Customer 110

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind.

eCommerce 210

eCommerce Blog Article Games 210

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 110

Customer Loyalty Customer Retail Subscription 110

Groove

MARCH 30, 2020

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. If your current social media branding strategy isn't driving results, follow these tips to increase engagement, customer satisfaction and ROI: Discover your brand's purpose.

Social Media 195

Social Media Customer Loyalty Consumer Recommendation 195

Retail TouchPoints

DECEMBER 15, 2022

million rewards loyalty members via more than 1 billion marketing messages in 2022. As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 318

Customer Loyalty Shipping Costs Technology Supplies 318

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JULY 22, 2024

While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers. How does personalization deliver against that strategy?

Customer 274

Customer Multi-channel Omnichannel Channel 274

Retail TouchPoints

SEPTEMBER 7, 2023

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. But leadership teams still need to keep an eye on strategies for long-term, profitable growth. Which new geographies and channels should we prioritize for long-term growth?

Supplies 263

Supplies Arts Customer Loyalty Fulfillment 263

Optimizely

DECEMBER 18, 2018

That’s why you need to integrate the in-store data you’re collecting with customer data from other channels and make a consistent and personalized customer experience. Every time customers interact with you during store visits, you have the opportunity for data collection through your POS system. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. What Is a Promotions Strategy?

Customer Loyalty 148

Customer Loyalty Social Media Information Consumer 148

Retail TouchPoints

FEBRUARY 17, 2021

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers. The global loyalty management market stood at $2.47

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

Retail 317

Retail Customer Loyalty Games Reference 317

Retail TouchPoints

OCTOBER 21, 2020

One of our key findings: millennials are increasingly interested in, and highly likely to respond to, mobile coupons — but only if those coupons are presented to them through preferred channels and with the right offer. Marketers can readily leverage a mobile coupon platform to drive sales and customer loyalty.

Marketing 213

Marketing Mobile Customer Loyalty Channel 213

Retail TouchPoints

DECEMBER 3, 2021

The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce strategy. Retailers should invest in predictive demand-driven forecasts and customer-centric simulations across all channels and customer segments. A unique opportunity: promotions.

Shipping Costs 288

Shipping Costs eCommerce Customer Loyalty Information 288