Kibo

FEBRUARY 3, 2023

Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business. In this article, we’ll outline four strategies to help boost your retention rate and discuss how technology will help you implement these strategies.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Retail TouchPoints

JANUARY 29, 2024

While nearly two-thirds ( 65% ) of retailers responding to the 2022 survey had assigned in-store staff to these tasks, that percentage dropped to 56% in 2023. While just 45% of 2022 survey respondents outsourced deliveries to courier services, 57% did so in 2023. The percentage using third-party companies also rose, from 29% to 38%.

Fulfillment 263

Fulfillment Shipping Costs Omnichannel Retail 263

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

Omnichannel 249

Omnichannel Fulfillment Customer Retention Channel 249

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Groove

JULY 31, 2024

It analyzes customer interactions and metrics, such as brand perception and satisfaction, to personalize various elements of your marketing content, including: Social proof Countdown timers Discounts Product recommendations Optimizing ads so that they align with specific customer interests can have a powerful effect.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

APRIL 5, 2024

And marketers with a strong data foundation can create a seamless synergy between their CDP and MMH systems, fostering real-time communications that move at the speed of the customer’s interaction with the brand. Pini Yakuel is the Co-founder and CEO of Optimove , a customer-led marketing platform. It ensures personalized messaging.

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Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

Marketing 241

Marketing Customer Retention Shopify Social Media 241

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. To truly understand the impact of all these forces on consumers and the brands that market to them, Qonsent surveyed 1,000 U.S. But a separate survey from Motive.co adults and 125 marketers.

Marketing 271

Marketing Consumer Information Customer Retention 271

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Let’s explore the value repeat clients and customers can bring to your business.

Customer 89

Customer Customer Retention Social Media X-cart 89

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Collect and Leverage First-Party Data .

Customer Loyalty 204

Customer Loyalty Customer Retail Shipping Costs 204

lateshipment

MAY 28, 2020

Surveys have repeatedly shown that a majority of buyers refuse to shop from a retailer following a negative delivery experience. As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!).

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Payoneer

NOVEMBER 6, 2018

Online sellers should put at least as much effort into customer retention as you do into acquisition. A strong retention strategy pays big dividends in the long run for your business. The following is an overview of key strategies and tips to help you retain customers and optimize your profits. Conduct Routine Research.

Customer Retention 20

Customer Retention Customer Social Media Subscription 20

UpSellIt

NOVEMBER 7, 2024

Implementing a robust customer support system that includes multiple channels—such as live chat, email, and phone support—can also make it easier for customers to get the help they need. Personalize your service by addressing customers by name and remembering their preferences.

Customer Loyalty 135

Customer Loyalty Customer Live Chat Customer Experience 135

GetElastic

OCTOBER 12, 2021

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. surveyed say they research online before they buy to ensure they are making the best possible choice. And it isn’t just budget.

Omnichannel 148

Omnichannel Multichannel Channel Customer Retention 148

GetElastic

APRIL 28, 2022

An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6

Payment Services 78

Payment Services eCommerce Customer Retention Demo 78

Retail TouchPoints

MARCH 26, 2021

However, successfully delivering omnichannel fulfillment requires an up-to-the-millisecond view of inventory availability across channels. As customers continue to demand convenient and free delivery, big retailers like Targetare leveraging existing store networks to offer flexible fulfillment options.

Customer Experience 304

Customer Experience Technology Customer Fulfillment 304

Smile.io

JULY 7, 2023

Increases customer retention Customer retention is the key to sustainable and long-term growth for ecommerce brands. According to our data at Smile.io , on average, the top 10% of customers spend 2 times more per order than the lower 90%. Blog Mike Rossi 2. Blog Gabrielle Policella 5.

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Customer Retention Blog Customer Experience Jewelry 92

Omnisend

APRIL 28, 2021

Enter retention marketing—the difference between constantly struggling to attract first-time buyers and comfortably selling to loyal customers. Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. Post-Purchase.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196

GetElastic

DECEMBER 25, 2019

If you’re thinking “Hey, it seems challenging to create a retention marketing strategy. How to Enable Your Retention Marketing Strategy. To develop a customer retention strategy, you first have to understand your potential customers. Lost customers : Those who no longer shop with you. We’ve got you covered.

Marketing 124

Marketing Customer Retention Shipping Costs Clothing 124

iVend

MARCH 14, 2022

Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. Multiple channels mean the target audience can engage more frequently, and from anywhere.

Omnichannel 98

Omnichannel Retail Channel Customer Retention 98

365 Retail

NOVEMBER 13, 2024

Offering branded items as incentives for loyalty program members or frequent customers shows them they’re recognized and appreciated, encouraging continued engagement and shopping. These KPIs help measure the promotional products’ impact on customer engagement and sales.

Customer Loyalty 52

Customer Loyalty Retail Gifts Social Media 52

365 Retail

AUGUST 2, 2021

Recognising this shift, online retailers have pivoted to increased prioritisation of solutions, such as Wunderkind, that enable them to deepen and enrich their knowledge of customer on-site behaviour, buying intent and preferences.

Customer Retention 109

Customer Retention Arts eCommerce Operations 109

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Reducing agents’ time handling customer requests. Higher customer satisfaction rates.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

GetElastic

JANUARY 13, 2022

This is not groundbreaking but validates their prediction, “By 2025, organizations offering a unified commerce experience by frictionlessly moving customers through journeys will see at least a 20% uplift in total revenue.”. Marketing, Sales, IT, Customer Service etc.) Unified Commerce Experience.

Omnichannel 78

Omnichannel Customer Retention Customer Experience Social Media 78

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

FastSpring

MARCH 15, 2021

You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. Stronger Customer Relationships. The subscription model naturally shifts your focus from customer acquisition to customer retention. Get Your customers’ perspective. Easier to Scale.

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Subscription Payment Services Shipping Costs Payments 120

lateshipment

OCTOBER 2, 2024

Boost brand awareness – With customers actively looking for deals, BFCM creates the opportunity for you to dramatically boost your brand’s visibility by running well-targeted marketing campaigns and increasing your share of voice in a competitive market. Over 73% of people actively shop on social media for Black Friday in 2024.

eCommerce 130

eCommerce Social Media Shipping Costs Home Furnishings 130

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Sailthru

JUNE 1, 2023

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

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Travel Customer Retention Demo Recommendation 78

Kissmetrics

MARCH 26, 2018

As daunting as it might be to master, digital advertising is an unavoidable growth channel for most SaaS companies. According to the latest Gartner CMO Spend Survey, 67% of CMOs plan to increase their spending in digital ads this year. Because SaaS’s success is in customer retention. Context matters more than you think.

Customer Retention 206

Customer Retention Social Media SEO Channel 206

Kibo

OCTOBER 18, 2021

Every retailer wants their customers to have the best possible customer experience with their brand, and a disappointing CX is now a major turn-off for consumers. But what’s the best way to achieve it in a highly competitive, multi-channel world? . Firstly, customers are prepared to pay more for a great experience.

Customer Experience 62

Customer Experience eCommerce Customer Multi-channel 62

Kissmetrics

JUNE 9, 2017

In this regard, email becomes a more personalized communication channel. In a survey by Econsultancy, 74% of marketers stated that personalized email marketing increases customer engagement. Customer Retention. 32% of executives say that retaining existing customers is a priority. Data Visualization.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Email Audience

OCTOBER 7, 2020

Email marketing for Cannabis, it is one of the most overlooked marketing channels in this industry. There is a big opportunity for cannabis brands to take advantage of a competitive and high ROI channel that is email. That is your first step towards starting a cannabis email marketing channel. So check the list.

Marketing 75

Marketing Reference Channel Article 75

retailnext

SEPTEMBER 24, 2019

Online Surveys – The perfect way to know what your audience thinks of your products and services is to ask them! Online surveys help you understand the perspectives of your customers and think like them. Here’s what must be ensured while creating an online survey: Establish a clear purpose for your survey.

Customer Data 88

Customer Data Improvements Customer Social Media 88

lateshipment

APRIL 2, 2021

In this IoT era, growing eCommerce brands can follow the footsteps of companies like Amazon and give customers what they want – a seamless shopping experience no matter what channel they’re on. You can also focus on the channels where your customers go the most and sell to them there. The battle for speed (?)

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130