Retail TouchPoints

FEBRUARY 17, 2021

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers. Invest in Technology Solutions.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

DECEMBER 12, 2022

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. Here are five customer data dangers and how to avoid them.

Customer Data 217

Customer Data Improvements Management Customer 217

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Optimizely

JANUARY 11, 2018

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Instead of having to create a segment every time you want to send an email, dynamic segments do the work for you and constantly update with the newest customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

NOVEMBER 22, 2024

Partnering with the right program allows retailers to engage with hundreds of millions of active consumers eager to earn and redeem rewards — many of them highly coveted prospective new customers. Some of the best external loyalty programs today offer this, combining the strengths of both models to engage consumers across multiple channels.

Banking 277

Banking Travel Consumer Marketing 277

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

JANUARY 20, 2021

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume.

Customer Data 179

Customer Data Customer Customer Experience Channel 179

Retail TouchPoints

MARCH 5, 2025

While some of those off-the-shelf solutions can be used immediately, customization in implementing these solutions is often required to ensure that valuable, consented first-party data is captured. Clean rooms facilitate collaboration and data sharing with brands while maintaining compliance with privacy regulations.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

FEBRUARY 9, 2023

Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. That’s a problem.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 243

Channel Management Customer Data Technology 243

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). AI enables engagement with customers in more dynamic and intuitive ways. Non-linear service powered by AI enables flexibility.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. You don’t own your audiences; you rent them. .

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

JULY 9, 2020

Comm100 , a digital customer engagement solution provider, has launched Comm100 X, its second-generation omnichannel platform. The platform seeks to eliminate blind spots and siloed channels by providing a 360-degree view of each customer’s conversation history across all channels, enhanced by customer data from other systems.

Live Chat 222

Live Chat Customer Social Media Omnichannel 222

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 278

Customer Marketing Hobbies Channel 278

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Retail TouchPoints

DECEMBER 12, 2024

But perhaps its most unexpected impact this holiday season is its ability to forge partnerships between seemingly disparate brands, unlocking new avenues and opportunities to foster customer engagement. This customer-centric approach ensures the partnership resonates deeply and fosters greater loyalty.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” They could ask a customer, ‘You bought this item online yesterday, do you like it?’

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 246

Multi-channel Customer Social Media Retail 246

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

JUNE 30, 2021

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are increasingly turning to mobile devices to shop and becoming loyal to retailers that deliver digital experiences tailored to their unique preferences. Understand the customer base.

Merchant Services 253

Merchant Services Payment Services Payments Customer 253

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue. Don’t believe us?

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. CPG will thrive with D2C.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Groove

AUGUST 18, 2020

Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools to help you get the job done. Real-Time Customer Data. Data Science. Determine the probability of customer churn.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

MARCH 27, 2025

Dealing with customer service for a faulty product or return? Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. The retail landscape is dramatically transforming as AI reshapes how businesses interact with customers.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Optimizely

JUNE 24, 2020

It’s an immediate concern for any of our clients, regardless of their product or provided service, location, competition or size: understanding their customers. Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion.

Customer 195

Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. The benefits of going omnichannel?

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly. Why should my business run customer surveys?

Customer 250

Customer B2C Social Media Improvements 250

BigCommerce

SEPTEMBER 6, 2018

On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. This makes online businesses prone to customers’ negative feedback and god forbid, negative reviews. Don’t miss a post.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288