Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Marketing 545

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

Channel 528

Channel Supplies Customer B2B 528

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

Multi-channel 335

Multi-channel eCommerce BigCommerce Channel 335

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Groove

OCTOBER 11, 2024

Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Customers appreciate the personalized nature of text messaging, especially when those messages have value.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Retail TouchPoints

MARCH 4, 2025

However, dynamic pricing also raises concerns, particularly around customer trust. Transparency is Key Customers already are familiar with dynamic pricing online, particularly on platforms like Amazon, where prices change constantly. Retailers need to openly share why prices are changing and how this benefits customers.

Customer 216

Customer Retail Electronics Operations 216

Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. The customer experience is changing — and faster than ever. And they’re rewarded for it too.

Customer Experience 290

Customer Experience Technology Customer Retail 290

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Digital channels are alive with opportunities to dazzle consumers. Retail experiences work all year round.

Events 277

Events Omnichannel Retail Workshop 277

Groove

JANUARY 13, 2025

With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

NOVEMBER 26, 2024

This can be done in a number of ways, such as through automated triggers based on customer behavior that send timely reminders and offers. In this case, convenience is a perfectly timed email reminding a customer to restock on a recently purchased consumable item that they happen to be running low on. And comfort is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

MARCH 6, 2024

Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details. This approach — where customers are refunded without being required to return an unwanted item — has its place, but it’s not a blanket solution.

Customer Experience 289

Customer Experience Shipping Costs eCommerce Improvements 289

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. That means less customer data coming to you. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

JULY 18, 2024

Ideally, these apps also should contribute to a better in-store shopper experience. Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.”

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. The Technology Advantage: Improving Pre-Purchase Experiences 1. Offering AR/VR experiences to bridge the gap.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

DECEMBER 31, 2024

The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. Customers today want consistent, personalized experiences across channels with multiple payment options and faster refunds. Charging customers for returns is becoming a growing practice.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

JANUARY 15, 2025

Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers. The comprehensive image revamp will extend across channels and touch points from the retailers website and app to all stores. The new branding was rolled out in Walmarts Store 4108 in Springdale, Ark., in a statement.

Channel 279

Channel Mobile Customer Marketing 279

Retail TouchPoints

JANUARY 30, 2025

Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff, said Patrick Hughes, CEO of eGrowcery in a statement. eGrowcery, which operates in the U.S.

Customer 263

Customer eCommerce Platforms Operations Technology 263

Retail TouchPoints

JANUARY 15, 2025

If a retailer is unable to accept a digital payment, the customer gets a dreadful user experience; it can result in revenue loss, customer dissatisfaction, damage to brand reputation and potentially regulatory intervention. That is why resilience is so crucial. How to Increase Resilience?

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

MARCH 5, 2025

However, her responsibilities quickly expanded beyond marketing and customer experience, including driving the brands loyalty initiatives, into technology innovation and finance. Cook has been with Davids Bridal for more than five years, starting as EVP and Chief Marketing Officer.

PayPal 214

PayPal Omnichannel Customer Experience Technology 214

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

MARCH 3, 2025

Storefronts are eliminating the checkout process, augmented reality is reducing return rates and virtual marketplaces are offering new consumer experiences. But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

DECEMBER 27, 2022

Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. However, when considering voice as a channel, it’s not just about making phone calls. Programmable Voice for Greater Customer Experience (CX).

Customer 321

Customer eCommerce Retail Customer Experience 321

Retail TouchPoints

MARCH 14, 2025

Now, the customer journey from brand discovery to research to conversion is accomplished by AI. Charli Rogers is a forward-thinking leader and customer champion, dedicated to helping brands and retailers maximize visibility everywhere consumers search. Previously, she held leadership roles at Yext, Adobe, and Sprinklr.

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

FEBRUARY 4, 2025

Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. In 2025, intuitive search capabilities powered by gen AI will transform how customers discover products, both online and in stores.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302