Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Social Media Consumer Events 278

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

Channel 528

Channel Supplies Customer B2B 528

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This gives your business the ability to customize its messaging based on the specific channel.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy. Selecting Amperity demonstrated our commitment to enhancing customer engagement with AI-powered personalization.

Channel 179

Channel Customer Customer Data Operations 179

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 425

eCommerce Management BigCommerce Merchant Services 425

Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place. What Is an Omnichannel eCommerce Platform?

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Groove

NOVEMBER 8, 2024

Product feed optimization can increase sales and visibility while creating a simpler, faster shopping experience for customers. Without proper data feed management, it may be tough to keep up with competitors in today’s challenging digital market. Our feed management tools can help ensure that feed listings are accurate and complete.

Management 355

Management eCommerce Merchant Services Channel 355

Groove

DECEMBER 11, 2024

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Groove

NOVEMBER 19, 2024

Learn about Shopware's positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. Jason predicts the future of commerce will blend entertainment and curation, fostering deeper connections with customers.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Retail TouchPoints

JANUARY 17, 2025

Even as Walmart s Birkin dupe dubbed the Wirkin continues to sell like hotcakes , the retailer has announced a new deal that will give its customers access to the real thing. Additionally, Rebag promised 100 items that will be available exclusively to Walmart customers.

Jewelry 278

Jewelry Customer Channel Retail 278

Retail TouchPoints

OCTOBER 15, 2024

Commerce is being embedded into more channels, platforms and touch points. Consumers now spend an average of 8 hours a day online, and as a result, “there’s extremely high expectations of the content consumers choose to engage with online,” said Rema Vasan, Head of North America Business Marketing at TikTok.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 4, 2025

Dynamic pricing – a strategy that adjusts prices based on demand, competition and other market factors in real time – is becoming an increasingly popular solution. However, dynamic pricing also raises concerns, particularly around customer trust. But in a physical store, the concept can feel less intuitive.

Customer 216

Customer Retail Electronics Operations 216

Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

JANUARY 15, 2025

Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers. The comprehensive image revamp will extend across channels and touch points from the retailers website and app to all stores. The new branding was rolled out in Walmarts Store 4108 in Springdale, Ark., in a statement.

Channel 279

Channel Mobile Customer Marketing 279

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Certainly, the price is high among them.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Retailers can combat this by providing customers with focused insights during the decision-making process.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary. It’s usable by everyday consumers, and that’s what makes it powerful.”

Webinar 278

Webinar Management Channel eCommerce 278

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. for every $1 spent on influencer marketing, one study found. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 23, 2024

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. Be sure to retain your power as a marketer.

Marketing 182

Marketing Demo Retail Reference 182

Groove

OCTOBER 14, 2024

If you run an eCommerce business and are ready to take your digital strategy to the next level, you may be searching for things like “CTR meaning,” “what is CTR in marketing” or “click-through rate definition.” When you know your CTR, you’re better able to understand the effectiveness of your eCommerce marketing campaigns.

eCommerce Marketing 350

eCommerce Marketing Outdoor eCommerce Improvements 350

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

NOVEMBER 22, 2024

Partnering with the right program allows retailers to engage with hundreds of millions of active consumers eager to earn and redeem rewards — many of them highly coveted prospective new customers. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 278

Customer Marketing Hobbies Channel 278

Retail TouchPoints

DECEMBER 16, 2024

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. Retail TouchPoints (RTP): What are the key things Tractor Supplys core customers expect online and in stores?

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238

Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Retail TouchPoints

OCTOBER 23, 2024

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. Today, retailers and brands are feeling the pressures of the ecommerce market from all sides.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

OCTOBER 18, 2024

Beauty , which has made a name for itself not just with its accessible beauty products but also its savvy marketing , decided that Super Bowl LVII was the moment for a big play. turned to one of advertising’s most powerful new channels — connected TV (CTV). million female viewers who made up 47.5% of the total audience.

Multi-channel 278

Multi-channel Channel Games Marketing 278

UpSellIt

DECEMBER 2, 2024

Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies.

Shipping Costs 137

Shipping Costs Customer Recommendation eCommerce 137